In my snail-mail box this morning, this flyer from... well, don't know. Just that it's for the next ECOC conference and exhibition on optical communications. See by yourself : no mention on the venue at all. Only solution to get the actual location of the event, go to the website. No phone number to call, no email address to reach. Even better : no word on the actual organizer. On top : if you're a novice, you can't tell what the heck " ECOC " means...
Funny enough, Guy Kawasaki has posted one of his famous 10-Questions-With last night : " The Top Ten Reasons Why PR Doesn't Work ", an interview with Margie Zable Fisher of theprsite.com.
If I was Nexus Media Communications (the so-called organizer) I would definitely ask Margie for some advices !
ps : ECOC stands for : " European Conference and Exhibition on Optical Communication ". Since the first time I attented the conference a decade ago, I wonder where the " E " of " Exhibition " is gone !