Forbes' s senior editor Dan Lyons, aka Fake Steve Jobs, is currently offering one of the best yet impressive lesson of viral marketing to the Blogosphere. A masterpiece of buzz, FSJ' s latest posts about Apple willing to sue him - read : the author, aka Dan Lyons - because of some confidential infos' leakage are just generating a tremendous traffic on the Fake Steve Jobs blog. For those of you who didn't realize, it's Christmas' time. Holidays season means low traffic on the Internet superhighways. Except for people who know how to grab attention of the press and the masses. Post-scriptum : reading the comments and the comments on the comments is just plain fun, with lots of people who really seem to believe the whole story to those who think FSJ is going to retire. Now, it may be appropriate to highlight a couple of basic rules : - rule #1 : never ever take what you read on a blog for granted. - rule #2 : consequence : always verify the information you've just found before using it. - rule #3 : never ever take what you read on a fake blog for granted. - rule #4 : consequence : always cross-check the information you've just read before believing it. - rule #5 : never ever take what you read on Fake Steve Jobs' blog for true. - rule #6 : consequence : always make fun out of it. bonus rule, #7 : when Dan Lyons meets Guy Kawasaki, expect the outcomes to be outstanding unusual marketing.