Remember Zattoo ? The beta is available since a couple of days only, and people start googling for "zattoo for iphone". See here.
Would I be part of the Product Marketing team at the startup, I would immediately digg a little bit further : someone searching something so specific is a potential user. Or a potential rival. Actually, it doesn't matter, because IMHO the equation is simple : search = opportunity.
That's what most of the french businesses don't understand with the Web 2.0 : it helps you developping new products faster and better, for specific needs and/or applications and/or end-users.