I've just cleaned up my .Me (formerly know as .Mac) email inbox, reducing the infernal number of messages from 500+ down to a more affordable 100+.***
Among those hundreds of messages that I sorted, archived, or trashed, more than 20 were confirmations of registration at this or that Web 2.0 new service or new application. I tell you what : I couldn't remember 4 out of 5 of them. What the heck is this or that stuff about, I can't tell.
My first conclusions on this fact : either I start suffering Alzheimer's Disease (maybe I should call on Dr. House) or the service itself wasn't worth the try - which explains why I didn't remember even the names. About names : I'm not the first one nor the last one to say that many of the Web 2.0 start ups have obscure names or products names - that's a Web 2.0 game, actually : choose the most non-sensed name, and you'll get noticed. At least for a short while (see above).
Now, the lesson : if you want your Web 2.0 app to stand out the crowd, make it shine. Make it visible. Make it recognizable. Pick a handful of early adopters, wait a month or two after they've signed up, and then ask them what your product is about. If they're able to answer right on the spot, you won. If not, better think again your model.
*** I do use my inbox as a To-Do list - that doesn't mean I've got 100 to-do items (ever heard of threads ? ;-)
Tip of the day : for those of you don't have a Gmail account yet, create one. Then, use it as a backup for your regular email account(s). I personnaly set-up a special Gmail account just for this backup task a couple of months ago, and I can tell : it's very very convenient. You never sweat again when you delete an important message by mistake : it's still there, somewhere in the Cloud ;-)