Folks at french consulting firm FaberNovel have released a pretty extensive study on Google' s key success factors.
For all of us who use Google' s stuff all day long at the office, at home, or on the road (iPhone 3G' Maps, anyone ?), this is a must read. As TechCrunch' Ouriel Ohayon stated : "It is hard to realize the real nature of this just 10 years old giant given the number of services it has continuously released, updated (and sometimes shut down) or acquired."
Like millions of others on the Planet, I'm using lots of the products that come out Mountain View. Search, GMail, Docs, Maps, YouTube, Picasa, you name it : all apps everybody working in a pure paperless/collaborative/open environment can't miss.
Like a bit less of other 'Telecoms' folks down there, I'm also convinced that Google is the only company able to massively invest into the Ultra-Broadband industry in order to build the open neutral access networks that are the true foundation of the Information Age. FaberNovel's white paper gives an accurate perspective on that :
"Internet infrastructures are a free provider for Google: the search engine indirectly benefits from Wifi providers, cable and satellite operators or backbone manufacturers who all subsidy the access of users to the Internet. On a macroeconomic scale, Google is becoming dependent on this value chain and must secure its providers.
Google is consequently driving towards infrastructure investing. This trend is aiming
at a multiple goal:
-Ensuring long-lasting existing infrastructures
-Giving access to the Internet for non-connected populations and countries
-Offering high-speed and permanent access to the World Wide Web."
Why ? Simply because the more people on Earth will be connected to the Internet spending their whole life online, the more revenues will flow to Google. That's why we see all those lobbying efforts by the G'Mens on Broadband matters. IMHO, the R&D spendings on new optical communication gear, such as new fibers, new systems, new install methods, etc, are worth the money: as far as the unique rule at Google: "change the rules" is concerned, the ROI return on investment promise to be quite fast anyway.
Is this a good or bad thing, for having such a giant involved in almost every aspect of our online activities ? Maybe Google is the true Evil of the James Bond' franchise. Maybe not. Let's give it a try anyway...
Download the white-paper and/or the slides set here.
Contact FaberNovel here (link in french).