FiberGeneration

Microsoft SMS : the Stupid Me-too Strategy

Microsoft has just launched its Windows Mobile Apps online store, apparently (you bet) to compete against Apple' s AppStore for the iPhone.

As I've both an iPhone and a PocketPC, I can do head-to-head comparison. I swear, it's not because I'm an Apple Fanboy, but the AppStore rocks and the WinMobApps sucks. A matter of product design, of course : the user experience per se, with the integration of the store into a global solution, the ease-of-use, etc.

For instance, the Microsoft store requires you to install Silverlight, to enable the caroussel type of product selection. Guess what : this feature is embedded into Mac OS X (ever heard of CoverFlow ?)...

That is a pretty stupid strategy from the guys in Redmond (another one ? ;-), proving that Microsoft is struggling like hell to stay... alive.

Funny MacDailyNews take on that one : "Any day now, we expect a post-liposuction Ballmer to show up at some trade show dressed in jeans and a black mock turtleneck saying "Boom!" a lot."

The Web 2.0 Typical Disease, or How To Make Your Product Stand Out

I've just cleaned up my .Me (formerly know as .Mac) email inbox, reducing the infernal number of messages from 500+ down to a more affordable 100+.***

Among those hundreds of messages that I sorted, archived, or trashed, more than 20 were confirmations of registration at this or that Web 2.0 new service or new application. I tell you what : I couldn't remember 4 out of 5 of them. What the heck is this or that stuff about, I can't tell.

My first conclusions on this fact : either I start suffering Alzheimer's Disease (maybe I should call on Dr. House) or the service itself wasn't worth the try - which explains why I didn't remember even the names. About names : I'm not the first one nor the last one to say that many of the Web 2.0 start ups have obscure names or products names - that's a Web 2.0 game, actually : choose the most non-sensed name, and you'll get noticed. At least for a short while (see above).

Now, the lesson : if you want your Web 2.0 app to stand out the crowd, make it shine. Make it visible. Make it recognizable. Pick a handful of early adopters, wait a month or two after they've signed up, and then ask them what your product is about. If they're able to answer right on the spot, you won. If not, better think again your model.

*** I do use my inbox as a To-Do list - that doesn't mean I've got 100 to-do items (ever heard of threads ? ;-)

Tip of the day : for those of you don't have a Gmail account yet, create one. Then, use it as a backup for your regular email account(s). I personnaly set-up a special Gmail account just for this backup task a couple of months ago, and I can tell : it's very very convenient. You never sweat again when you delete an important message by mistake : it's still there, somewhere in the Cloud ;-)

Say Hello To FiberCamp

I've just opened FiberCamp, a discussion forum aimed at defining new ways to design, build, and operate Fiber-To-The-Home networks.
See the first post to get the flavor.

Dear Fiber Optics fellows, please feel free to bookmark and RSS FiberCamp, and more : feel free to participate. Once upon a time, Usenet was a wonderful place to discuss innovative ideas. Let's move on and leverage on the Web 2.0 to re-invent the way we do collaborate on such of mission-critical topics.

Note : FiberCamp is powered and hosted by Lefora. Hence the ads banner on the right sidebar, which is quite a trade-in when you know how easy it is to set up and operate a forum on this new platform.

Teaching Fiber Optics Basics Without YouTube

So-derle, the Green Fiber Evangelist' video collection got a huge success last week at the training I was delivering to a french telco. For the second time since a quarter of century, I haven't used a single slide as my fiber optics training materials but a web page.

The first time I used a navigator instead of M$ PowerPoint was back in 1996, when my friend Didier Boucher and myself were touring France to evangelize installers and end-users. By then, Netscape Navigator was our best companion, displaying the html pages I created with GoLive and the likes.

Last week, Firefox 3.0 beta and the amazing add-on PicLens were on the party. Thanks to the Internet. Means, thanks to the connection to the Internet. Because, unlike 12 years ago when all the html and jpeg files forming my presentations were on my Mac's hard-disk, today the whole stuff is... on the Cloud. YouTube, Picasaweb, Facebook, etc. : they're all online.

That's the bad thing when you're a connected guy like myself : you do rely a lot on the Internet. It strucked me the hard way this morning, when I was to go on the Green Fiber Evangelist blog to start the training session I'm delivering this week at a large install company : got no LAN connection to start with, hence no Internet connection, hence no online videos, hence no *live* training materials.

Then, the IT guy came to the rescue after lunch, to give me the IP address, DNS servers, proxy settings things to help my Mac go online. It worked, except for one little tiny detail : this company forbids some websites, among which... YouTube. Bye-bye the Green Fiber Evangelist blog (at least for the rest of the week here ;-)

This is kind of weird : a 6,000 employees firm who wants to penetrate the optical networks installation & maintenance business don't authorize ubiquitous access to the Net. By the way, only 600 (six hundred) people out of those 6,000 have an email address. 10%. Who don't even get access to the most popular websites in the world. As my dear former boss Robert is used to say : "there is room for improvement" !

Anyway, Accor hotels do provide free WiFi to their guests. So, thanks to Accor (and Orange), I'm posting this text from my hotel room. After an hour or so spent on downloading all the Green Fiber Evangelist videos on my Mac, with TubeTV.

That's the lesson of the day : never rely too much on the Net. Download vids and pics and copy them on a USB key before going to the customer. And start evangelize people : you need an internet connection to get on the Cloud ;-)

My "About Me" Page Sucks

Luckily enough, more and more people go to the "About Me" section of this blog. Unfortunately, the more I read it myself, the more I think it's not appealing enough. Too much of a light resume.
The fact is, the people who go to the "About Me" page of a blog want to know who's the author, his background for sure, but mainly his current activities, hobbies, passion, or whatever make him write this blog.
Nothing people get when reading my own stuff. At least not in a proper "elevator-pitch" manner...
That's why I'm to rewrite this section sometime over the week-end. Easter is supposed to be a new start, isn't it ?

Looking Forward To The Googled Fiber World

Back from San Diego, I had a meeting yesterday night in Paris with the VP Sales & Marketing of a new startup working on some *fiber network monitoring* stuff. I can't disclose anything of course, just that it's about Fiber-To-The-Home.

Things we've discussed until late in the evening were on the forthcoming changes in the optical comms industry per se and our own lives.

Like this one : thanks to FTTH and 40G/100G/etc. networks, we're going to be "online" everywhere anytime, with our entire "life" relying on *The Net*. Fine.
Now, since we'll do everything - working, watching TV, training, sharing life, etc. - through a single fiber strand, this one better stay up and running 24/7 : we won't accept being cut off for 2 days until the Repair guys come in. Hence the need for monitoring systems, which would look after the faults on the fiber right up to our living room.

A tremendous challenge, provided the numerous FTTx networks topologies and technologies. A challenge which requires to think out of the box. Something the legacy Test & Measurement firms can't do. Something a well funded startup can do. How much do they need ? $5m. Which is not that much for a solution which will help change the World (because it'll guarantee your fiber stays okay).

Ed. note : French world-famous blogger Loic Lemeur got $6m for his Web 2.0 video-sharing platform. Raising $1m less to produce something which really serves the World shouldn't be that much a problem. At least in a perfect World...

From San Francisco to San Diego

I'm heading for the OFC'08 tradeshow, going first to San Francisco to do some business with a couple of french friends of mine who have the very chance to have both a french and a US passport.
I'll do my best to do live blogging on Tuesday next week, for the OFC Keynote - Bob Metcalfe will be there.
CU soon ;-)

Say Hello To eXperide

Since October 1st 2007, I'm working with the french group "R&D", who owns the french largest fiber optics distributor ICTL. My job: help the company to create and launch a new subsidiary aimed at consulting & training services for the Optical Communications industry.

Please welcome eXperide, your new fiber optics companion.

What we do : bring fiber optics skills to everyone.
Why we do exist : to help telcos and al. to build, operate, and maintain state-of-the-art networks faster and better.

Here's the eXperide' flyer intro :
" in this ever-changing world, where the survival and development of your business relies on a fast and constant adaptation, knowing markets and technics is mandatory for your success. eXperide has been designed to address your needs of advice and training in all parts of installation & maintenance of optical communications networks.
We do exist to go alongside with you at every stage of your growth, from qualifying existing installations up to helping you to setup new structures aimed at networks' s construction & maintenance and certifying your outside plant technicians for jobs at service providers and system integrators.
Our only objective : to enable you to go to market faster, better, and safer. "

To better understand the core idea behind eXperide, have a look on the presentation I've created back in late October to get the whole team engaged - and focused. Of course, you won't see the most interesting part of of it : our strategy ;-) My favorite quote : "Entrepreneurship is the last refuge of the trouble making individual".

| View | Upload your own

Rehearsing In The Air *

As a presenter who like to travel light - I'm a bit tired of opening up my laptop at each and every security check in the airports (even if it's a MacBook), I'm currently testing a new way to rehearse and do presentations whilst on the road (or in the air).
Here's the 7-steps process :

1. with Apple' Keynote, create the simplest slides set possible, following Guy Kawasaki' s 10/20/30 rule and Garr Reynolds' s Zen approach,
2. export the Keynote file to both Powerpoint and Acrobat file formats,
3. upload the three files onto Zoho Projects,
4. import the PPT file into Zoho Show,
5. send the PDF file to myself on my .Mac account,
6. copy the three files on my favorite USB key,
7. check the availability and integrity of all those files (takes a few minutes only).

Then, I can :
a) access the slides from anywhere in the World, thanks to the Web 2.0.
b) download the PDF onto any PC or Mac once on site.
c) review the slides on my iPhone.

The latest proves to be the most interesting part of the experiment. For instance, I can rehearse my presentation in the airplane, without needing to grab my MacBook. Also, I don't fear intrusive eyes from the guy next seat, see what I mean ?

* " in the air ", not : " on the Air " ;-)

It's About Small Teams Within Large Companies Making Big Impact

[updated 10:06PM]
Reading Robert Scoble' s latest post, on how small teams can make a big difference within large companies, I thought about... the Agilent Mini-OTDR. This little box, which is not as sexy as the iPhone of course, was the GameBoy of his kind at its release back in 1996.

To make it short, this product was a breakthrough-paradigm shifting optical tester, inventing a brand new category - the so-called handhelds - for a brand new type of end-users : the fiber optics installers. Almost 12 years after its release, the Agilent Mini-OTDR is still the reference, as the two main competitors JDSU and EXFO (ever heard of those names ? ;-) even do copy & paste - including the naming system.
What's the link with Scoble' s post ? Small teams. The Mini-OTDR has been defined, designed, and engineered by a 6-people team, within the HP Optical Communications Division group (aka Agilent Photonic Test Division or something like that as of today). Take Scoble' s text, replace "Microsoft" by "HP", "Yahoo" by "EXFO" and you get the same picture.

Who said "Less Is More" ?...

post-scriptum : the hands carrying the Mini belong to my dear buddy Dieter *John* Gustedt, the guy who made the Agilent Modular Network Tester real.

JDSU vs. EXFO : Something Really Going On ?

Some Spanish folk has been googling for "exfo jdsu". Maybe for some competitive analysis purpose ? *

* in this case, dear FiberGeneration reader from Madrid : go to otdr.com, and buy Agilent gear. Still the best out there.

JDSU vs. EXFO : How 'bout This One, T&M Folks ?

Silicon Valley-based Sunrise Telecom seems to enter a heavy disturbance zone. That's what you get when you do Product Marketing the wrong way (shall I add that Product Marketing and Business Development - hence sales - are part of the same virtuous circle ?). IMHO, SRT will be gone by end 2009 the latest, except if they decide to change their strategy and restart from scratch. Means that's one (small) player less on the Communications Networks Test & Measurement battlefront.

Now, think of this one : what if Agilent Technologies decides to come back on this market, as they did back in late '99 ? My bet : they would go with a couple of M&A deals. Agilent should buy EXFO. Because : a) EXFO' s products portfolio is complementary to the actual Agilent' s one (which is 80% on R&D and Manufacturing, whilst EXFO is 80% Installation & Maintenance), and b) EXFO' s model is HP Test & Measurement, aka Agilent Technologies.

Such a deal would definitely position Agilent as the number one leader on the I&M Testing marketplace, whilst JDSU and Anritsu would be forced to fight hard (read: innovate) to survive in between Agilent and Fluke+Tektronix.

Dear FTTx Contractors, Say Hello To Customer-Facing Coaching

When you think about it, Fiber-To-The-Home is the ultimate experience for outside plant technicians. For the first time ever, those folks are working right in front of the end-user.
That implies a lot of new behavior for the OSP people, as they are kind of the front-desk of the service provider. To make it short : the guy who's installing the fiber at the subscriber' s place is also the ISP' s sales rep.
Hence the need for coaching the OSP technicians to customer-facing situations. Be the best sales rep. That's quite an interesting challenge, for both the trainers and the installers themselves. Have a look at this video, and you'll understand why.

JDSU vs. EXFO : Why It Doesn't Make Sense. And Why It Does.

Wow. This recent post is becoming such a hit that I'll have to update my top-ten most popular list (by the way, does it mean the shorter post the better hit ? ;-)

Here's the comment I left on NyquistCapital earlier today :

"I’m not convinced at all that it would make a lot of sense from a pure industrial perspective. Except a very few boxes in EXFO’ s product lineup, JDSU has it all. No need to add doublons to an already up & runing one-stop-shopping center. Maybe EXFO has some neat new technologies for emerging 40G or else, but JDSU has enough resources to do innovative R&D.

The only reason why JDSU should buy EXFO is to take over their North America installed base (plus a couple of key accounts here and there in EMEA).

Then, the acquisition makes sense. EXFO would be wipped out from the marketplace, full stop. Which would make the T&M landscape a bit more clear : three major players - Agilent, JDSU, Anritsu, plus an emerging one : Fluke/Tek.

The true Telecoms Test Powerhouse is this one : Danaher. Fluke + Tektronix. They cover the whole spectrum, with customer-friendly solutions.
My advice : if there is one single player to watch in the T&M field for the years to come, it’s Danaher."

Let's have a look at the actual financial situation of our two favorites gamble players of the day :

JDSU : $10.41, Market Cap: $ 2.28B (source : Yahoo!Finance)

EXFO : $4.35, Market Cap: $ 300.05M (source : Yahoo!Finance)

EXFO is small enough for JDSU to buy it without that much hurdles. Let's assume the objective of the deal is for JDSU to take over the north american positions (read : customer base - e.g. Verizon) of EXFO. $ 600M the NA marketplace is definitely not a big deal for JDSU's investors.

JDSU vs. EXFO : Rumor Confirmed (?)

Digging into the FiberGeneration' s stats of the day, it appears that more than one guy from Quebec, Canada, searched Google for JDSU + EXFO. Hum. Something in the air there, isn't it ?

Just This (05-08) and a few more bits

Approaching the lovely city of Pau, Pyrénées, France, is a true WYSIWIG experience : what you see (thru the airliner's window) is what you get (once on the ground). An outstanding place to live in, offering an all-in-one package for Nature' s lovers : the countryside at your doorstep, the mountains just a few miles away, and the ocean less than one hour drive.
Add the first and largest FTTH Fiber-To-The-Home network in France to date, and you get a unique place to build the Life of the 21st Century.

I'm Happy Not Being This New Product Launch Manager

I wish good luck to my friends at the company who are to introduce this new box on their respective markets.
Compared to such a challenge, the Agilent Modular Network Tester launch was a no-brainer !

DailyMotion Goes Soccer 2.0

French video sharing site DailyMotion is bidding for the French Soccer Premier League TV broadcast rights (actually, the VOD online magazine part) for seasons 2008 to 2012. The startup competes against medias giants Canal+, TF1 and France Télévisions, TV channels M6, Eurosport, and Direct8, but also against telcos Orange and SFR.
No matter the final decision by the League, the fact that a WebTV platform is offering its services shows how things are moving fast. Industry shake-up, you said ?...

See here for more details (link in french).

France 2.0 ?

Buddy Blogger Benoit Felten has posted a very interesting article on the recent report from the French business owners/managers' Union MEDEF : "How to make of France a leader in the Digital Economy." (link and pdf document in french).

Doing Product Marketing The Web 2.0 Way

Remember Zattoo ? The beta is available since a couple of days only, and people start googling for "zattoo for iphone". See here.
Would I be part of the Product Marketing team at the startup, I would immediately digg a little bit further : someone searching something so specific is a potential user. Or a potential rival. Actually, it doesn't matter, because IMHO the equation is simple : search = opportunity.
That's what most of the french businesses don't understand with the Web 2.0 : it helps you developping new products faster and better, for specific needs and/or applications and/or end-users.

The Magic Is Back, or : Marketing That Serves The End-User

Back in 2000, I titled the brief report of the OFC Optical Fiber Communications exhibition to my management at Agilent Technologies : "The Magic is gone." The whole Telecoms industry was ruled by marketeers, and Fiber was no different. The Lucents, the Cornings, the Pirellis : they were all selling wonderful shiny proprietary solutions to hungry customers (the new telcos which were popping up like hell everywhere on the Planet), totally forgetting that what made the Optical Communications industry in the past was Innovation.
Fact is, until 1998 the fibers were sporting strange names, such as "ITU-T G652". Everything changed in '98, when Corning came out with its Leaf, Lucent with its TrueWave, or Nec with its Lucyna. Since then, marketeers took over the business, leaving inventors and researchers in their labs. The best example : the Pirelli Telecoms booth at OFC'99, with an... italian motorcycle as the only product on stage.
For people like myself, whith a technical background, a marketing position and a customer-focused mindset, the outcome was obvious : a total lack of real customers' s needs, leading to what happened to be a violent downturn.

Today, almost 8 years later, my feeling is that the Magic is back. Reaserchers and innovators can talk to end-users again. See this product presentation video by... Corning : for the very first time since a decade, a new product is a true solution to a real customer problem.

This Is What WebTV Is All About

The CES big circus has just started. If you can't make it to Las Vegas, you can still attend the show and get the whole flavor of it... on the Web.
See here, here, and here. Lesson : WebTV is the future. And the present, too, should you have a broadband access.

Ed. note : for a full coverage of CES'08, Robert Scoble has the list.

Post-Scriptum : I wonder if the folks at the Optical Society Of America are going to offer the live coverage of the forthcoming OFC-NFOEC exhibition in San Diego next month.

Your Best Marketing Friend : Google

To those of you who still think you need to pay hundreds of bucks to a PR agency for ensuring your visibility on the Web, you may think again. See this : somebody somewhere was searching Google for "optical networks contracting"; outcome : Fibergeneration came number one in the list, with this post.

Lesson : Seth Godin is right. First thing to do this year : Google yourself.

FTTH Market Overview, An Old Yet Useful Study

Digging the Web for data on FTTx Fiber-To-The-Something key players in the Bay Area, I found this 125+ pages document. Quite an extensive overview of the FTTx markets, although the study is dated 2003. Considering that the Telecoms industry just recovered by the end of 2006, IMHO most of the informations you'll find in there are still pretty much relevant - simply change names when M&A apply.

Ehrhardt & Ehrhardt consulting firm website here (in Dutch)

The Magic Of The iPhone (and its ecosystem)

Since I bought the iPhone two weeks ago, people don't stop asking me questions about it. To make it short, they all go "wow, unbelievable !" first, then they ask me the question about the pricing : "how much is it ?". I then demonstrate the key features, i.e. the phone, the iPod, the web browser, the email, the camera, playing with the MultiTouch UI. Most of the time, this short demo is enough to convince the guy that 399€ is a fair price for such a jewel.

However, sometimes the guy goes "well, you may need it for business to spend so much money". I totally agree. The iPhone is THE perfect tool for new innovative businesses. Twice over the last week, I've been showing the iPhone to prospects - read : target customers for the consulting & training business I'm setting up. I simply explained which kind of new support and assistance services the iPhone could enable (for instance, how YouTube can be used for online training). Each time, I got the same reaction : "give it to our people, and you'll get the business with us".

Beyond that kind of new services based on existing/simple/standard features of the iPhone, you can create new ways of dealing with a problem, means you can create new/innovative solutions for your customers based on the iPhone. Watch this, and you'll get the picture.

Leveraging On A Waste Of Time

Formula One champion Fernando Alonso just signed up a 2-years contract with the french team Renault Sports, which he left at the end of 2006 to join the Brits of McLaren.

The 2007 season was kind of a disaster for Alonso, who couldn't become F1 World Champion for the third time in a row because of some conflict with his own teammate, the young Lewis Hamilton.
The question is : did Alonso lost a year at McLaren ? Did Renault lost a year too, not being in the top-3 teams this year ? Answer is : not at all. Fernando Alonso has had the unique chance to learn a lot about another team, another philosophy, another strategy. Renault Sports has had the opportunity to test different technical solutions to overcome its interim misfortune. Combining both experiences will bring both of them to the next level.

What's the point ? This : change the names for whoever you want in your own business, and you'll understand why sometimes companies let their best people go to the competition for a while and then bring them back home.

Explanations To Readers

Dear Fibergeneration Readers :

As I wrote a couple of weeks ago, my blogging rate is slowing down dramatically since quite a while now.
Explanation is simple : I'm currently involved in the creation of a new company, which is both fun and time consuming. Actually, I haven't stopped surfing the Web and reading the news and learning new things all day long. I simply don't have enough time to write stuff down for you.
Sure, I could post lots of information : for instance, the resources I'm using for this new business, or the way we've defined the strategy, the business model, and the action plan, or the reasons why I've chosen only 3 customers to start with in 2008, etc. Fact is : it's all confidential, Baby ;-)
I promiss : as soon as we go off the stealth mode, I'll share everything with you, including the above AND the daily life in this new venture.
On top, I've also been involved with an exciting mission at a French city willing to promote its FTTH network outside the local borders. Another couple of days to wait, and I'll be able to disclose the whole thing, as it's going to be an exciting 1-year long journey (maybe I'll have the chance to be hired for the Season 2 and Season 3 ;-) in the Ultra-Broadband World...
I even totally forgot to use Twitter as a micro-blogging tool. On this one, you can count on me to post daily stuff, from my (lovely) iPhone.

Think Different, Enjoy The Ride, and Carpe Diem.
_Marc

It's About the Test & Measurement Industry

In a recent post, I mentionned  a handful of  test & measurement players, silencing numerous companies. The reason is pretty simple : IMHO, Agilent Technologies, Danaher's Fluke+Tektronix, Anritsu, and JDSU are the only companies aimed to survive the forthcoming T&M industry shake-up. We are the verge of a new booming era in the Telecommunications, thanks to the enormous demand for bandwidth worldwide. Hence the mandatory consolidation in some sectors, Test & Measurement being one of the most vibrant.
That's why my take is, lots of the small guys will disappear one way or another. Mergers, acquisitions, banckruptcies, the whole range of possible futures is wide open for the EXFOs, the Spirents, the Ixias, and the one small firm somewhere down the Silicon Valley which I can't mention anymore (hint : they have a very very little useless subsidiary nearby the Leman lake, and their name is the opposite of the moon going dawn). Even the Yokogawas will face the big question someday...
In 10 years from now, I see only three survivors out of the Four-Tops above : Agilent, Danaher, and Anritsu. Don't ask me why : just a bit more than a feeling, from a 25-years presence in this industry. It has to do with their history, legacy, and roots, somehow.

Nevertheless, there is one thing I can tell : I'll do my very best to play a pro-active part in this shake-up, thru the Testing 2.0 adventure. See you in 10 years !

Test & Measurement Industry : The Consolidation Still Goes On

According to Lightwave earlier this week, Danaher Corp. and Tektronix Inc. announced they have reached a definitive agreement under which Danaher will make a cash tender offer to acquire all outstanding common shares of Tektronix for $38.00 per share. The aggregate purchase price is approximately $2.8 billion, including debt, transaction costs, and net of cash acquired.

With the acquisition of a venerable company, Tektronix, which is a reference in the T&M Test & Measurement world  together with Agilent Technologies (formerly Hewlett-Packard), the industry landscape is going to change once again. The alliance between Fluke - another pretty strong reference at every Telecoms & Datacoms network installer on the Planet - and Tek is creating a new  one-stop-shopping center covering the whole spectrum of typical applications, from lab & manufacturing (Tek) to installation & maintenance (Fluke), from low-end/high quality/mainstream test gear (Fluke) to high-end/high quality/advanced (Tektronix).

Whilst T&M market leader Agilent Technologies  has to face three major competitors : JDSU, Anritsu, and the new Fluke+Tek actor now, the French-Canadian firm EXFO is left alone as a small player in front of giants. EXFO, whose role model was HP Test & Measurement (aka Agilent) will most probably be set ready for a merger with another group.

   

Note that EXFO's stock slipped quite heavily yesterday, and that Tek's raised rose nicely at the official announcement.
Charts available at Yahoo!Finance here.

post-scriptum : For you who are not familiar with the Telecoms Test & Measurement, I'll publish a brief history of the sector, to show how the T&M folks are still surfing on the ripples of the Internet Bubble' implosion.

Me Too

Ten years after leaving my own firm to do something else, I'm back in the Fiber Optics Training & Consulting business. Since Monday this week, I'm in charge of the creation of a ad-hoc subsidiary at a 20-yrs old / 50-people / fast-growing company here in France.

It's a little bit strange to me : I'm paid to do what I haven't had the chance to achieve with my own firm ten years ago.
The good news is : today, the market is there (thanks to YouTube, Facebook, and MSN), the customers are there, and the tools are there (thanks to the Internet and the Web 2.0).

And thanks to those ten years out of this particular business, I've learned so many different things myself in so many different domains that I'm more capable to run this business successfully than in the 90's.
For instance, this : today, I've been working at Production, assembling and testing fiber patchcords. For the first time since 1983 when I first put my fingers around an optical fiber, I've been shaking. I was afraid of breaking the fiber whilst stripping it. Now I understand my attendees fifteen or ten years ago, when they were shaking and I was saying "come on guy, look at me, am I shaking ?"...

Over the last ten years, I've learned a lot of things, for sure. Maybe the most important one is humility.

 

Fibernews goes live !

[updated 09.14.07 @ 8:22PM CET]

Please welcome the new member of the Fibergeneration family : FiberNews !
FiberNews is a GoogleMap mashup, displaying FTTH Fiber-To-The-Home related news per their respective location.
See the previous post here.

Created with Yahoo!Pipes and GoogleMaps, of course.
The process is very simple :
1. get news feeds from different online news websites,
2. filter them on specific items, extract the location out of the press release or information,
3. get the corresponding output file as a KML file,
4. open it with GoogleMaps,
5. get the HTML code,
6. embed it in a blog post.

Next steps : a) add more news feeds - for the time being, that's only Fiber Optics Online and The New York Times, b) add a Yahoo!Maps display, to compare with Google's, c) test new ways to show information, as on Babelcast for instance.

You can see, use, and copy the fibernews pipe here. 
FiberNews webpage is here.

Crossing The Chasm, By Steve Jobs

Just one day after the announcement of the iPhone price drop, Apple CEO Steve Jobs has posted an open letter to all iPhone customers on Apple's website. Read it here. That is pure Art Of Marketing. And another fantastic example of Apple' s focus on its customers. I wonder how many CEOs in the World would do the same in such situation : act, apologize, and explain.

Just A Thought

Brainstorming with myself whilst working on a presentation on Asset Management in the Telecoms Test & Measurement industry, I thought I may be a not-so-easy-to manage' asset myself.

This Is Not Sign-In Confirmation Web 2.0 Style ;-)

Got this message in my inbox this morning.

Definitely not a Web 2.0 thing, not mentionning the IP address !

Here's an example of a perfect approach, by the new people search engine Spock.
   
Everything is in there, including the gentle way to please the customer : " You are one of the first people ...", so she feels proud to be considered as a VIP.

Also, you may notice the full URL link in post-scriptum : most of the Web 2.0 startups add such a link for you to copy & paste in case the direct hyperlink don't work. Here's my advice : always check if the sign-up confirmation email includes the full URL link. If not, it means the company / startup doesn't care that much about you...

Customers Relationships Management 101

FSJ has it right. When your customer faces a problem with a new product of yours, better apologize and get this product replaced free of charge rather then explaining he made a mistake. You'll make this guy happy, and in the meantime you'll learn a lot about potential misuse of this product. Hence its next revision will be even better, and you'll be able to thank your customer for his great contribution to the improvements.

" For the record, there have been zero problems with iPhone. Zero. Those "dead spots" aren't actually dead spots. Yes, people have brought some back and we've given them replacements. That's not because there was anything wrong with the phones. But it's easier to just give them a new phone and make them happy than to explain to them that they're screwing up when they use the phone, and that they probably need to have their big fat stupid fingers whittled down. FYI, all Apple employees who want or need finger-reduction surgery will get subsidies from the company. See your benefits representative. "

Full article here. Fun, as usual. Plus, read this amazing story about the guy who went to surgery in order to better use his new iPhone. 

Dr House : Teamworking At Its Best

Yesterday, I had a diner with a fairly young entrepreneur, involved with some high-tech firm in the US. Among other things, we discussed a little bit about team-working. For me, after so many years in business, team working is the only solution to move ahead and progress.

I've had the chance to learn it at the very beginning of my career, at my first position with the French Railways, back in the early 80's. We were a team of *only* three people in a Division of hundred, but we were the most productive ones. The reason : the three of us were like the pieces of a puzzle, fitting perfectly well together whilst featuring some overlap in our personalities, making our team strong and indefeasible (almost like the Fantastic Four, although we didn't have a The Thing with us). There was the Rational Thinker (my friend Bernard M., now a masterpiece at french ISP NeufCegetel), the Hands-On Expert (my friend Christian B., still doing fiber optics for the sake of the French Railways), and the Creative Builder (myself). Discussing a new idea or working on a project was always the same story : controversial yet productive, friendly & fun, which might be a dream for many people those days... Think about it this way : the Rational Thinker is  the Finances guy, the Hands-On is the Manufacturing buddy, and the Creative Builder is the Marketing & Sales fellow (what else ? ;-). The perfect set-up for success.

Later, I've experimented the same situation with the Musketeers at Agilent Technologies. We were a bigger team of course, yet working together as one. The outcomes were absolutely stunning.
On the reverse side, I also learned the hard way how the lack of team work (not mentioning the lack of a team per se ;-) can blow your dedication away. When you have nobody to confront your thoughts with all day long even when sitting in the office, better be a freelancer : at least, your clients will listen to you, just because they're paying you for it (well, depends).

The best example of efficient teamwork is the famous medical drama television series Dr House. Says Wikipedia : "The team arrives at diagnoses using the Socratic method and differential diagnosis, with House guiding the deliberations. House often discounts the information and opinions from his underlings, pointing out that their contributions have missed various relevant factors."
In this setup, House is not the one who leads, he's the one who guides the discussion, acting as a facilitator aimed at taking the best out of the brainstorming.
Watching those sessions always reminds the days with Bernard & Christian : tough think tank exercises leading to outstanding results.

Ed. note : I really love the series, for it's really entertaining. My wife says it's because I do pretty much resemble to Gregory House, not because we both have a problem with one leg but because I like to tease people too ;-) 

Testing Fibers The Web 2.0 Way

Got to tell you : Testing 2.0 becomes real. Some much fun with all the Web 2.0 apps out there. Web-apps, not Client-apps, that's the key. Stay tuned, more to come next week.

The Big Biz 3.0 Picture

Because everything * Web 2.0 For The Customer * is in there, here is Patricia Seybold' s Biz 3.0 again.
There is no priority list, as every single 'principle' is as critical as the others. Keep in mind : customer relationships is a constant, open loop.