FiberGeneration

Alleluia : Twittervision on the iPhone is there !

Just installed Twittervision on my iPhone. Absolutely stunning app. The potential uses in business are countless. I better hurry up creating my Web 2.0 start-up in Pau ;-)

Cycling At The Fiber Age

Le Tour de France will make its annual stop here in Pau next week. The city is readying for the big show, with signs, ads, and welcome events popping up everywhere. In the meantime, the new release of the blockbuster "Pro Cycling Manager" game is on the shelves.

Among the key features of this 2008 version, there's one which rings a bell to me :

" Play in single and/or multi-player mode (allows up to 20 players over the Internet or via LAN). "

Imagine the benefits of FTTH Fiber-To-The-Home for such a game : no more players number' s limitation, so that you could be part of a *real* 200+ racers' peloton, even better graphics, and a faster speed of reaction for you to counterattack your rivals...

FTTH does offer many other possibilities to practice sports like Cycling or Skiing. For instance, imagine home-trainers connected to the Internet, simulating a real competition between cyclists for their  indoor training during winter...

Shall you be a game developer loving Sports (e.g. Cycling, Tennis, Ski, Rafting, etc.), please feel free to drop me a line : Pau is the place you should be.

[The Year Of The People] Say Welcome To My Friend Andrew

Do you know Andrew Luzgin ? I'm a friend of him. He's a friend of mine. Not the Facebook style of "friends", see what I mean ? A true friend.

Andrew and I have met years ago, before the Bubble. Virtually. On Usenet. We were discussing Fiber Optics stuff thru the sci.optics.fiber newsgroup.

A few years later, when I was with HP/Agilent, I got to test a fiber documentation software developed by Andrew and his peers at the IIT Institute of Information Technology of Minsk, Belarus. We Agilent didn't go further with this software, but Jim Hayes of Fotec (at this time) did.

Fast forward to November 2005 : working with Sunrise Telecom who were outsourcing its optical handhelds to IIT, I visited Minsk for the first and only time to date. Thanks to a missed connection flight in Vienna, a lost envelop containing 150 USD cash, and a Mickey Mouse type of manager, I did land in Belarus at night and ganz alone. Right into the deep cold winter of... the former USSR. To make it short, I almost had was to spend the night in the airport to go home the next morning, should Andrew not show up with enough american money to set me free of the Belarus' customs.

Thanks to Andrew, I had one of the most enjoyable evenings in a foreign country in my life.

Since then, we kept in touch. Virtually. Thru Skype. Among other business-related things, I've coached Andrew on the "Western World Way Of Life". Until I convinced him to look for a new job outside of Belarus. Hey, this guy was able to design one of the most technically advanced optical tester... out of nothing. The equipments in the IIT' labs ? Dated 1980 or so, see what I mean ? My take was : if Andrew is able to create little jewels in Belarus, he'll be able to create big marvels in the Western World.

I've worked on that for a year or more, helping Andrew to feel comfortable with the idea of leaving Minsk for the Unknown Regions.

Since last month, Andrew lives in Vilnius, Lithuania. He's working at FOD Fiber Optic Devices, a Test equipment maker supplying the big guys in the Test & Measurement industry with components and OEM/ODM products.

View Larger Map

Vilnius is only 130 miles away from Minsk, but it's a totally new World for my friend.
That's why I've asked Andrew to share his Once-In-A-Lifetime experience with you. Stay tuned for Andrew Luzgin' diary here on FiberGeneration. The first posts are ready, we just have to... tune Andrew's english a little bit ;-)

post-scriptum : have you noticed how the Belarus map is empty ?...

Fete du Tres Haut Debit, Photos

Created with Admarket's flickrSLiDR.

"Fete du Tres Haut Debit" Running Notes

Yesterday in Mortain, a beautiful small town a few miles away from the Mont St Michel,was the 3d Ultra-Broadband Conference, held by the french optical cable manufacturer ACOME.

Here are my running notes, as is - means no re-writing * ( my personal comments under brackets ) :

Regis Paumier, CEO, ACOME. keynote speech :

- CETHD Center of Expertise for Ultra Broadband : 1,000+ visitors to date (note : opened mid 2007)

- there are many issues with Quality and Maintenance (on optical networks, FTTx)

- key issue in France (on FTTH) : rural environment.

Ms. Agnes Huet, President, Comptoir des Signaux. market survey by the FTTH Council Europe :

- FTTx networks Business Model :

a) OpenAccess is mandatory

b) Operator vs. End-User : capacity becomes commodity; extends potential services; puts the End-User at the center of the market.

- User-oriented solutions : puts the End-User at the epicenter of the system : dynamic bandwidth allocation, dynamic services allocation.

- Open Access / Open Networks not widely adopted in France : very few existing networks allow such services.

- xPON infrastructures limit Open Access systems.

- Collectivities want to : investigate all potential solutions; model contribution and ROI.

- Collectivities claim they don't have visibility on those solutions (hence the need for permanent live show-rooms).

Yves Le Mouel, President, French Federation of Telecoms (i.e. : Operators) :

- FTTH in France : need 100k new subscribers per month to be considered "mainstream";

- Investments : estimation = 10 Billions euros over 10 years (see recent announcement by SFR - link in french);

- New Business models must be invented, because based on abundance of bandwidth and services;

- the key question is : how to deploy a complex infrastructure to deliver services the simplest way (note : hence the need for a complete paradigm shift. Think Different);

- how FTTH will win by 2012 : the Killer App.

- the Killer App : images, video, online gaming, music, unlimited storage (read : Cloud Computing);

- services : teleworking, telemedicine, teleassistance, telemonitoring, online shopping;

- QoS : PnP, Easy2Go, AlwaysOn.

- avoid the Digital Divide : think Geography, Social, residential customers vs. enterprises...

- issues to be fixed : evangelisation, training & education of networks' deployment professionals (comment : good to hear that from the operators themselves);

- this represents more than 100,000 jobs (comment : good to hear that one too. I personally claim FTTH is a unique opportunity for new jobs and businesses creation, since months);

- target FTTH France 2012 : 3-Mo new subscribers per year. Same as ADSL. (comment : on this one, I slightly disagree : ADSL is easy to deploy, because it uses an existing infrastructure. FTTH : you need to install at least the last mile).

Thierry Houdart, Deployment Director, Axione (ETDE groupe Bouygues). an innovative solution for optical cable deployment :

- install the optical cable along the low-voltage power distribution network;

- speed : up to 1-km per day, by 2 technicians;

- no traffic disruption (road, power, telecom, etc.);

- capillarity : the fiber cable can go right to the end-user;

- infrastructure' cost : divided by a factor of 2 to 3 compared to existing traditional solutions, e.g. buried cables;

- green deployment : lower the CO2 emissions by 50%.

My personal take (this time w/o brackets, because it's a pretty crucial point ;-) : I assume the cost of deployment with this new solution is less than 30€ per meter, all together - site survey, components, installation, etc. Let say we can achieve 15€/m : a fantastic quantum leap for FTTH. 

This solution is a true paradigm shifting one anyway : the split of the cost of deployment is no longer 80% civil work and 20% components + instal; it is now 20% civil work and 80% components + installation. On top, it's an eco-friendly solution. Fiber finally goes Green. Brilliant.

* I wish I could capture notes this way ;-)

My Carbon Footprint, Business Only

Since beginning of this year I owe have sent approximately 5 tons of CO2 to into the precious air of Mother Earth to date.
I'd better define my compensation plan quickly, shall I want to stick with the Sustainable Development concept...

The True Broadband Country

At NXTcomm'08 yesterday, Verizon Communications Inc. announced its plan to offer 50-Mbit/s FiOS service to its FTTH Fiber To The Home customers (approx. 10 million households).
Read LightReading article by Raymond McConville for more details.

According to LightReading, " the 50-Mbit/s FiOS package will be offered for $90 per month in New York and Virginia, and at $140 per month in all other markets. The 50-Mbit/s downstream speeds will be coupled with the 20-Mbit/s upstream speeds Verizon began offering in October 2007."

Writes McConville, " Verizon’s ultimate goal is to enable 100-Mbit/s downstream to each FiOS subscriber. The carrier says it has successfully conducted 100-Mbit/s field trials with employees, but hasn't yet set a timetable for a commercial launch.".

Bokay. That's a truly compelling offer for the lucky FiOS' subscribers. But this is still an annoucement. For people - read Online Gamers, developers, entrepreneurs - looking for ultra-broadband access today, there's a place on Earth where they'll find 50Mbit/s upstream & downstream, immediately : Pau, France.

For less than $53 per month, installation and first month for free*.

Since decades, Australian and Californian surfers move to Biarritz for its beautiful spots. Why wouldn't the young *Net* generation, online gamers first, move to Pau for its blazzingly fast broadband access (and its wonderful landscapes in the meantime) ?

ps : 100Mbit/s is also commercially available, since a couple of years...

* by NeufCegetel, until June 30th.

May The Force Be With Cisco

As I'm involved in the creation of a "FTTx School" here in France, Cisco' s Telepresence system is one of the tools we're investigating for us to deliver training courses and seminars over fiber. An amazing piece of technology, Telepresence makes StarWars' R2D2' s holographic videos real. 

My lucky buddy Jean-Hughes Lauret is to get one system soon, for his academic purposes.

See what how you will soon be able to beam Princess Leia here.

More on Cisco Telepresence system ? You may want to start there.

Also, you may get info about Cisco' s initiatives to reduce carbon emissions here.

post-scriptum : thanks to Guy Kawasaki for the reminder.

"Second Life: Virtual Worlds and the Enterprise"

A must read essay that I've discovered today whilst surfing on Bruno Giussani' s LunchOverIP blog : "Second Life: Virtual Worlds and the Enterprise", by Susan Kish. It was published last year, but it's still pretty valid and useful for those of us who want to better understand what are the possibilities offered by the Virtual Worlds in the Enterprise.

Download PDF here.

Say Hello To FiberCamp

I've just opened FiberCamp, a discussion forum aimed at defining new ways to design, build, and operate Fiber-To-The-Home networks.
See the first post to get the flavor.

Dear Fiber Optics fellows, please feel free to bookmark and RSS FiberCamp, and more : feel free to participate. Once upon a time, Usenet was a wonderful place to discuss innovative ideas. Let's move on and leverage on the Web 2.0 to re-invent the way we do collaborate on such of mission-critical topics.

Note : FiberCamp is powered and hosted by Lefora. Hence the ads banner on the right sidebar, which is quite a trade-in when you know how easy it is to set up and operate a forum on this new platform.

Like Shopping ? You Will Love The Mall Plus (dot com ;-)

Still not the colorful experience of a real journey at the Wafi City (for instance), but a true step towards full 3-D online shopping.
Let the fiber shine in to our homes, and we'll probably get real-time person-to-person interaction like in the real World.

Teaching Fiber Optics The Paper Way

Since I came back in the training business a year ago or so, I decided to drop the traditional slideware stuff * for a more 21st Century stylish method : use the Web 2.0 gear such as YouTube for tutorial videos, Picasa for real world photos, and more recently Facebook for post-training social and collaborative networking (note : all free apps, as I want to keep the learning materials costs as low as possible for the customers).

However, whilst going whole online digital is nice because it's hype, I still need a paper board to explain a lot of things, which a video clip will never replace (except perhaps those made by the folks at CommonCraft).
I love paperboards : it forces you to go crisp & clear, splitting your explanations into simple/one-page explanations - as Twitter forces you to write a message in less than 160 characters. Over the last 15 years that I was delivering training courses and sales seminars, I've collected lots of my paper rolls, for me to keep record of the interesting discussions with the attendees.

Of course, bringing a paperboard roll back home works fine when you travel by car, but it's a bit more tricky when you fly. Thanks to Apple, this issue is over. I now capture all the relevant stuff with my iPhone, and upload it on the MacBook right away. That makes the paperboard digital ;-)

* note : I'm thinking of using cartoons such as this one to explain and share complex stuff in the next future.

Teaching Fiber Optics Basics Without YouTube

So-derle, the Green Fiber Evangelist' video collection got a huge success last week at the training I was delivering to a french telco. For the second time since a quarter of century, I haven't used a single slide as my fiber optics training materials but a web page.

The first time I used a navigator instead of M$ PowerPoint was back in 1996, when my friend Didier Boucher and myself were touring France to evangelize installers and end-users. By then, Netscape Navigator was our best companion, displaying the html pages I created with GoLive and the likes.

Last week, Firefox 3.0 beta and the amazing add-on PicLens were on the party. Thanks to the Internet. Means, thanks to the connection to the Internet. Because, unlike 12 years ago when all the html and jpeg files forming my presentations were on my Mac's hard-disk, today the whole stuff is... on the Cloud. YouTube, Picasaweb, Facebook, etc. : they're all online.

That's the bad thing when you're a connected guy like myself : you do rely a lot on the Internet. It strucked me the hard way this morning, when I was to go on the Green Fiber Evangelist blog to start the training session I'm delivering this week at a large install company : got no LAN connection to start with, hence no Internet connection, hence no online videos, hence no *live* training materials.

Then, the IT guy came to the rescue after lunch, to give me the IP address, DNS servers, proxy settings things to help my Mac go online. It worked, except for one little tiny detail : this company forbids some websites, among which... YouTube. Bye-bye the Green Fiber Evangelist blog (at least for the rest of the week here ;-)

This is kind of weird : a 6,000 employees firm who wants to penetrate the optical networks installation & maintenance business don't authorize ubiquitous access to the Net. By the way, only 600 (six hundred) people out of those 6,000 have an email address. 10%. Who don't even get access to the most popular websites in the world. As my dear former boss Robert is used to say : "there is room for improvement" !

Anyway, Accor hotels do provide free WiFi to their guests. So, thanks to Accor (and Orange), I'm posting this text from my hotel room. After an hour or so spent on downloading all the Green Fiber Evangelist videos on my Mac, with TubeTV.

That's the lesson of the day : never rely too much on the Net. Download vids and pics and copy them on a USB key before going to the customer. And start evangelize people : you need an internet connection to get on the Cloud ;-)

Design For The World

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April Fool's Day For A Goofy Man

To my friend Handy.

Direct link to AlternativeEnergy' Comedy here.

Fiber-To-The-Home : The Exploding Market

See by yourself...

[UPDATED 03-19-08 2:25PM CET] The video is no longer available on YouTube. That's the beauty of Web 2.0 and Rights Management ;-)

Texas university to give Apple iPhone or iPod Touch to all incoming freshmen

Read on MacDailyNews :

"An Apple iPhone or iPod Touch will become a central part of Abilene Christian University's innovative learning experience this fall when all freshmen are provided one of these converged media devices, said Phil Schubert, ACU executive vice president.

At ACU - the first university in the nation to provide these cutting-edge media devices to its incoming class - freshmen will use the iPhones or iPod Touches to receive homework alerts, answer in-class surveys and quizzes, get directions to their professors' offices, and check their meal and account balances - among more than 15 other useful web applications already developed, said ACU Chief Information Officer Kevin Roberts."

More on this initiative here
Full description of the project by the ACU here.

From San Francisco to San Diego

I'm heading for the OFC'08 tradeshow, going first to San Francisco to do some business with a couple of french friends of mine who have the very chance to have both a french and a US passport.
I'll do my best to do live blogging on Tuesday next week, for the OFC Keynote - Bob Metcalfe will be there.
CU soon ;-)

Get EnterTrained With eXperide

What if you could get trained on fiber cable installation right at your place, right on the field ? No more wasted time in transports, no more painful lecture training in a classroom far from your home, no more hands-on practice on a table. Just a time-saving, practical, productive training.
That is what eXperide is to provide : quick-start on-site hands-on training for installation & maintenance contractors, enabling technicians to get up-to-speed faster and better.

I won't disclose everything of course - although I'm quite proud of the marketing & sales strategy the team has put together - but here's a brief overview of the tools eXperide will bring to its fellow customers sometime this year :
- pre-equipped mobil-home trucks, sporting ready-to-use workstations for hands-on training (cable preparation, splicing, and testing);
- pre-loaded iPhone and/or iPod Touch, with e-learning materials (e.g. podcasts and videos) and direct access to eXperide' s technical support;
- discussion forums and weblogs, for people to share their best practices and experiences.

Quite an exciting one, right ? Then, stay tuned for more ;-)

Say Hello To eXperide

Since October 1st 2007, I'm working with the french group "R&D", who owns the french largest fiber optics distributor ICTL. My job: help the company to create and launch a new subsidiary aimed at consulting & training services for the Optical Communications industry.

Please welcome eXperide, your new fiber optics companion.

What we do : bring fiber optics skills to everyone.
Why we do exist : to help telcos and al. to build, operate, and maintain state-of-the-art networks faster and better.

Here's the eXperide' flyer intro :
" in this ever-changing world, where the survival and development of your business relies on a fast and constant adaptation, knowing markets and technics is mandatory for your success. eXperide has been designed to address your needs of advice and training in all parts of installation & maintenance of optical communications networks.
We do exist to go alongside with you at every stage of your growth, from qualifying existing installations up to helping you to setup new structures aimed at networks' s construction & maintenance and certifying your outside plant technicians for jobs at service providers and system integrators.
Our only objective : to enable you to go to market faster, better, and safer. "

To better understand the core idea behind eXperide, have a look on the presentation I've created back in late October to get the whole team engaged - and focused. Of course, you won't see the most interesting part of of it : our strategy ;-) My favorite quote : "Entrepreneurship is the last refuge of the trouble making individual".

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Pau Broadband Country : The Quick Start Info Pack

For those of you who would like to learn more about the fantastic Pau Broadband Country environment, here's a quick start URL links - I'll put them on the right sidebar ASAP.
Note that some of them are in french only.

[updated Feb.20 6:22PM CET - with actual URL links for SnapShot to display the right pages]

Google "Pau Broadband Country"
Wikipedia "Pau Broadband Country"
PauBC Info
Agglomération Pau-Pyrénées Economie
WebTV Pau Pyrénées

Ed. note : if you still wonder if you should make the jump from the Bay Area to the Bearn (nice confusion when pronounced with a typical french accent ;-), have a look at the weather forecast for San Francisco and Pau.

See what I mean now ?

Rehearsing In The Air *

As a presenter who like to travel light - I'm a bit tired of opening up my laptop at each and every security check in the airports (even if it's a MacBook), I'm currently testing a new way to rehearse and do presentations whilst on the road (or in the air).
Here's the 7-steps process :

1. with Apple' Keynote, create the simplest slides set possible, following Guy Kawasaki' s 10/20/30 rule and Garr Reynolds' s Zen approach,
2. export the Keynote file to both Powerpoint and Acrobat file formats,
3. upload the three files onto Zoho Projects,
4. import the PPT file into Zoho Show,
5. send the PDF file to myself on my .Mac account,
6. copy the three files on my favorite USB key,
7. check the availability and integrity of all those files (takes a few minutes only).

Then, I can :
a) access the slides from anywhere in the World, thanks to the Web 2.0.
b) download the PDF onto any PC or Mac once on site.
c) review the slides on my iPhone.

The latest proves to be the most interesting part of the experiment. For instance, I can rehearse my presentation in the airplane, without needing to grab my MacBook. Also, I don't fear intrusive eyes from the guy next seat, see what I mean ?

* " in the air ", not : " on the Air " ;-)

Okay, They Got It Right (well, almost)

Sunrise Telecom just announced its new TriplePlay tester. See here.
The good thing : it does all TriplePlay Services tests. The bad one : it does the tests from the CO.
Question : how about testing the link FROM the subscriber' s home ?

Dear FTTx Contractors, Say Hello To Customer-Facing Coaching

When you think about it, Fiber-To-The-Home is the ultimate experience for outside plant technicians. For the first time ever, those folks are working right in front of the end-user.
That implies a lot of new behavior for the OSP people, as they are kind of the front-desk of the service provider. To make it short : the guy who's installing the fiber at the subscriber' s place is also the ISP' s sales rep.
Hence the need for coaching the OSP technicians to customer-facing situations. Be the best sales rep. That's quite an interesting challenge, for both the trainers and the installers themselves. Have a look at this video, and you'll understand why.

Windows Failure Hits My Dell Hard (And Zoho Saved My Day)

Earlier this week, I've tried to install Ubuntu on my laptop PC - just because I was getting tired of Windows (ever seen a slowing 2GHz CoreDuo ?). The IT guy gave me his so-called official off-the-shelf blahblahblah PartitionMagic CD, for me to partition the hard disk accordingly - I still need Windows for some software demos and apps.

Guess what : got the BSOD right after the reboot. Since then, impossible to repair the damages (don't ask, please), as I couldn't even access to the DOS.

So, yesterday evening I decided to do it the hard way, formatting the hard drive and installing Ubuntu 7.0. Pretty comfortable OS, by the way : I got WiFi up and running in less than 1 minute, and I don't have to re-enter the WEP key each time I wake the machine up.

Now, the really good thing of all this mess : I can get back all my mission-critical files, PDF docs, URLs, etc. Thanks to the lovely Zoho suite, Zoho Projects in particular.
I use Zoho everyday, as my mission planner and database. I put almost everything on it : draft presentations, spreadsheets, web links, PDF documents...

I can now restore my offline base, without fearing files losses.
Outcome : I'll use Zoho Show to create my next presentation.

post-scriptum : I'll install Opera for Ubuntu as soon as I can get rid of those typical Linux messages (missing this, missing that...). So I'll be able to sync my bookmarks and prefs, in the blink of an eye.

The I-Take-Some-Time-For-Blogging On Fiber-To-The-Home Edition [01-30-08]

Buddy Blogger Benoit Felten has published an outstanding interactive map on the actual situation of FTTH Fiber-To-The-Home networks worldwide. Worth the look (and bookmark) for all of us working in the FTTx field.

FYI, here's the comment I just left :

"About Pau : the 6,000 active subscribers milestone will be achieved within the next couple of weeks.

Based on the map, which is pretty accurate thanks to Benoit's outstanding work, one can note that Pau is the ONLY european city south of the Loire river (means, where weather conditions are wonderful for most of us ;-) that offers up to 100Mbps connectivity to enterprise & residential customers."

Go to the map here.

The No-Time For Blogging Edition [01-29-08]

Buddy Blogger Benoit Felten has published two must-read briefs on two must-read reports : "CES'08", by Olivier Ezratti, and "Free's FTTH services testing", by the french newsletter Journal du Freenaute. Great readings for learnings.

Just This (05-08) and a few more bits

Approaching the lovely city of Pau, Pyrénées, France, is a true WYSIWIG experience : what you see (thru the airliner's window) is what you get (once on the ground). An outstanding place to live in, offering an all-in-one package for Nature' s lovers : the countryside at your doorstep, the mountains just a few miles away, and the ocean less than one hour drive.
Add the first and largest FTTH Fiber-To-The-Home network in France to date, and you get a unique place to build the Life of the 21st Century.

France 2.0 ?

Buddy Blogger Benoit Felten has posted a very interesting article on the recent report from the French business owners/managers' Union MEDEF : "How to make of France a leader in the Digital Economy." (link and pdf document in french).

Doing Product Marketing The Web 2.0 Way

Remember Zattoo ? The beta is available since a couple of days only, and people start googling for "zattoo for iphone". See here.
Would I be part of the Product Marketing team at the startup, I would immediately digg a little bit further : someone searching something so specific is a potential user. Or a potential rival. Actually, it doesn't matter, because IMHO the equation is simple : search = opportunity.
That's what most of the french businesses don't understand with the Web 2.0 : it helps you developping new products faster and better, for specific needs and/or applications and/or end-users.

Zattoo : Say Hello To The TV Of The 21st Century

I'm currently testing the new Zattoo Beta application. Just blazingly simple.
Says the US startup' website homepage : "Zattoo is live TV on your PC - it's the football game as you chat, the news as you email, and your favorite soap as you pay your bills. Zattoo is also TV when you don't have a TV - it's the channels you want, when you want, where you want.".

Thanks to Zattoo, I'm relieved now : I'll be able to watch Roland Garros and The Tour de France whilst "working" at the office next summer. Pretty cool, huh ?

Seriously speaking, Zattoo is the application lots of us were waiting for since a while : an easy way to watch free TV live channels on our computers.
Now, the question is : how will Zattoo make money, provided that the software is supposed to be free of charge ? The answer may be in the Partners page :

Partners

Zattoo's customers are end users: people who appreciate high-quality, quick-start, long-play video from multiple channels available on one browser. Broadcasters and advertisers are our business partners.
Broadcasters

The ability of broadcasters to reach large audiences via the Internet has until now been limited by the unfavorable economics of Unicast, whereby for each additional audience member a broadcaster has had to incur additional cost. Zattoo solves this problem with our peer-to-peer distribution architecture, which allows broadcasters to reach ten times the audience with no additional infrastructure investment. For the cost of serving 10,000 users with Unicast, broadcasters can now serve 100,000 users with Zattoo.
Zattoo provides broadcasters with compelling competitive advantages beyond reducing operating cost. Zattoo gives broadcasters the technology to deliver streaming with vastly increased quality, reliability and unmatched video smoothness. Furthermore, Zattoo enriches the user experience by integrating compelling multimedia elements, thus making the Zattoo experience stickier than traditional TV.

Contact: Niklas Brambring, Content Acquisition Manager (nick@zattoo.com)
Advertisers

Zattoo enables advertisers to leverage the most successful web-based advertising methods in combination with the best attributes of broadcast television "spots" by supporting banner ads, targeted text ads and video clips. Advertisers understand the inherent strengths and value propositions of each method and can make an educated investment to reach specific audiences. Furthermore, advertisements can be sourced from ad specialists and integrated without modification, leveraging de facto industry standards.

So, correct me if I'm wrong : Zattoo gets (or will get) revenues from both the channels broadcasters and the advertisers. I understand the earlier, but don't get the later one yet : does that mean we will experience complementary ads during the live program ? Such as embedded contextual advertising, for instance.
Think about the combination of a live transcription system (used in live captionning) together with customized/localized advertising content : you're watching the latest '24' episode (well, once the writers' s strike will be over ;-), Jack Bauer is driving the brand new Ford SUV, and boom, you see a beautiful ad banner urging you to call your local Ford dealer... That is the power of TV thru Internet : UCC "User Customized Content", as opposed to the UGC User Generated Content.

The question is : could Zattoo be the Next Big Thing ? When it's about watching live TV on a PC, probably yes. Is that what the people want (watching live TV on a PC), I don't know. On the one hand, some want a PC on their TV, on the other hand some want TV on their PC. The right answer is called something like "convergence", isn't ?
So, what do I Average Joe want ? I want Zattoo on the iPhone. I have VOD already (iTunes, YouTube), now I'd like to get live streaming too. Because I'd like to be able to watch Roland Garros live whilst Im' sitting in a High-Speed Train.

Last thing on Zattoo before a more deeper review some time later : the folks there seem to care about their users. As an example, I've received the invitation to download the beta in french, although the company is based in the US (as far as I understood on the 'About' page). The set-up is quite fast and simple too. Pretty neat stuff, Folks ! Keep going ;-)

To visit Zattoo : here.

The Magic Is Back, or : Marketing That Serves The End-User

Back in 2000, I titled the brief report of the OFC Optical Fiber Communications exhibition to my management at Agilent Technologies : "The Magic is gone." The whole Telecoms industry was ruled by marketeers, and Fiber was no different. The Lucents, the Cornings, the Pirellis : they were all selling wonderful shiny proprietary solutions to hungry customers (the new telcos which were popping up like hell everywhere on the Planet), totally forgetting that what made the Optical Communications industry in the past was Innovation.
Fact is, until 1998 the fibers were sporting strange names, such as "ITU-T G652". Everything changed in '98, when Corning came out with its Leaf, Lucent with its TrueWave, or Nec with its Lucyna. Since then, marketeers took over the business, leaving inventors and researchers in their labs. The best example : the Pirelli Telecoms booth at OFC'99, with an... italian motorcycle as the only product on stage.
For people like myself, whith a technical background, a marketing position and a customer-focused mindset, the outcome was obvious : a total lack of real customers' s needs, leading to what happened to be a violent downturn.

Today, almost 8 years later, my feeling is that the Magic is back. Reaserchers and innovators can talk to end-users again. See this product presentation video by... Corning : for the very first time since a decade, a new product is a true solution to a real customer problem.

That's why I keep thinking the iPhone IS Testing 2.0, 2d edition

See here. And apply the same concepts (i.e. remote control, keyless, etc.) to testing devices or networks. You'll get the idea. Granted.

This Is What WebTV Is All About

The CES big circus has just started. If you can't make it to Las Vegas, you can still attend the show and get the whole flavor of it... on the Web.
See here, here, and here. Lesson : WebTV is the future. And the present, too, should you have a broadband access.

Ed. note : for a full coverage of CES'08, Robert Scoble has the list.

Post-Scriptum : I wonder if the folks at the Optical Society Of America are going to offer the live coverage of the forthcoming OFC-NFOEC exhibition in San Diego next month.

Your Best Marketing Friend : Google

To those of you who still think you need to pay hundreds of bucks to a PR agency for ensuring your visibility on the Web, you may think again. See this : somebody somewhere was searching Google for "optical networks contracting"; outcome : Fibergeneration came number one in the list, with this post.

Lesson : Seth Godin is right. First thing to do this year : Google yourself.

2007 : The Year Of Learning People

Before kicking-off the new year with a traditional round of Top-Ten stuff, I'd like to wrap up 2007 with the mandatory yet often forgotten WWW session. Every business developer, marketeer, and sales man must do the WWW after each and every meeting with her customers, prospects, or teammates. Hence a blogger, who should do the same with his readership.

What does 'WWW' mean ? If you think " World Wide Web ", think again. It stands for : " what went Wrong, what went Well, what we Will do better next time." I've learned about the WWW session for the first time back in early 2000, with my Forever-Coach Hal Stitt at Agilent Technologies. Seven years (not in Tibet) after, I can testify how the WWW session is the most powerful tool to get you improve your product, your behavior, your business.

The WWW rules are simple : the meeting facilitator captures every input from each participant, including herself, in each of the three categories, on a round-robin basis (important : names are not recorded). I tell you : the first time you do a WWW session with a channel partner or a customer, the guy looks at you as if you were an Alien coming straight from Planet Mars, but he quickly realizes how important he's for you. That's how you'll prove you listen to your customers. Same with your teammates and colleagues. Conclusion : the WWW session helps you demonstrate that you care of the people.

That's why I'll do the first WWW stuff here on Fibergeneration. As I'm also the 'facilitator', I'll kindly ask you Dear Readers to fill in your own feedback about the blog. Feel free to drop me a line or two or even more in Comments.

The "Fibergeneration 2007 WWW (onl