There is an ongoing discussion all over the Internet about the impact of the Web 2.0 technologies onto the internal mechanisms and behaviors of the enterprise. Of course, the tagline is Enterprise 2.0.
To get the flavor, read those detailed articles here and here, and watch the slideshow created by Scott Gavin here.
For all mind-opening or comprehensive those works are, there is one big yet crucial mistake done by their authors : they completely forget the customer. The client. The guy who pays you for the service you offered to him. In summary, the guy who makes your business.
Patricia Seybold, author of Outside Innovation, has it right : " our customers lead us beyond a customer-empowered Web strategy to a customer outcome-driven business strategy ".
Her article "WHAT’S BEYOND WEB 2.0 AND ENTERPRISE 2.0? BIZ 3.0!" is a must-read for those of you who want to understand what Web 2.0 can real bring out to your business, today, and tomorrow.
See the table Patricia has created to summarize her thoughts (and mine ! thanks to... the Wbe 2.0, I don't have to do it myself ;-). It's all in there.
Put the customer at the center of your enterprise flow chart instead of somewhere at the right hand side, and you'll be ready for the Biz 3.0 era. Which will come pretty soon, when one knows how quickly the Web 2.0 has changed our daily lives.