FiberGeneration

The Web 2.0 Typical Disease, or How To Make Your Product Stand Out

I've just cleaned up my .Me (formerly know as .Mac) email inbox, reducing the infernal number of messages from 500+ down to a more affordable 100+.***

Among those hundreds of messages that I sorted, archived, or trashed, more than 20 were confirmations of registration at this or that Web 2.0 new service or new application. I tell you what : I couldn't remember 4 out of 5 of them. What the heck is this or that stuff about, I can't tell.

My first conclusions on this fact : either I start suffering Alzheimer's Disease (maybe I should call on Dr. House) or the service itself wasn't worth the try - which explains why I didn't remember even the names. About names : I'm not the first one nor the last one to say that many of the Web 2.0 start ups have obscure names or products names - that's a Web 2.0 game, actually : choose the most non-sensed name, and you'll get noticed. At least for a short while (see above).

Now, the lesson : if you want your Web 2.0 app to stand out the crowd, make it shine. Make it visible. Make it recognizable. Pick a handful of early adopters, wait a month or two after they've signed up, and then ask them what your product is about. If they're able to answer right on the spot, you won. If not, better think again your model.

*** I do use my inbox as a To-Do list - that doesn't mean I've got 100 to-do items (ever heard of threads ? ;-)

Tip of the day : for those of you don't have a Gmail account yet, create one. Then, use it as a backup for your regular email account(s). I personnaly set-up a special Gmail account just for this backup task a couple of months ago, and I can tell : it's very very convenient. You never sweat again when you delete an important message by mistake : it's still there, somewhere in the Cloud ;-)

ROTFL (Rolling On The Floor Laughing) Seriously ;-)

Here's an ATM machine' s screenshot, captured last night in downtown Pau. What a brilliant customer experience, is it ?!!!

For you geeks reading this blog, here's the MS Windows' s error message :

Question : Who the heck developed this mission-critical app ?

Next question : When the hell will the big guys (hey, you're seeing a large bank here) realize that Windows really sucks ?

When P.R. Brings You Joy & Faith (sort of)

For those of you who still have doubts on the bright future of Fiber To The Home, this press release will wipe them out right away.

ed. note : to read with a grain of salt, of course ;-)

Optical Network Test : The Sun Rise Again ?

Rumor is spreading around the Test & Measurement small world : some interesting news coming soon from Sunrise Telecom, San Jose, California, and its swiss subsidiary.

It seems that SRT' management finally realized that the R.O.I. of the former startup could have been way better.

Stay tuned for more, as I wait for one last confirmation before publishing the whole story.

Say Hello To FiberCamp

I've just opened FiberCamp, a discussion forum aimed at defining new ways to design, build, and operate Fiber-To-The-Home networks.
See the first post to get the flavor.

Dear Fiber Optics fellows, please feel free to bookmark and RSS FiberCamp, and more : feel free to participate. Once upon a time, Usenet was a wonderful place to discuss innovative ideas. Let's move on and leverage on the Web 2.0 to re-invent the way we do collaborate on such of mission-critical topics.

Note : FiberCamp is powered and hosted by Lefora. Hence the ads banner on the right sidebar, which is quite a trade-in when you know how easy it is to set up and operate a forum on this new platform.

Design For The World

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Say Hello To eXperide

Since October 1st 2007, I'm working with the french group "R&D", who owns the french largest fiber optics distributor ICTL. My job: help the company to create and launch a new subsidiary aimed at consulting & training services for the Optical Communications industry.

Please welcome eXperide, your new fiber optics companion.

What we do : bring fiber optics skills to everyone.
Why we do exist : to help telcos and al. to build, operate, and maintain state-of-the-art networks faster and better.

Here's the eXperide' flyer intro :
" in this ever-changing world, where the survival and development of your business relies on a fast and constant adaptation, knowing markets and technics is mandatory for your success. eXperide has been designed to address your needs of advice and training in all parts of installation & maintenance of optical communications networks.
We do exist to go alongside with you at every stage of your growth, from qualifying existing installations up to helping you to setup new structures aimed at networks' s construction & maintenance and certifying your outside plant technicians for jobs at service providers and system integrators.
Our only objective : to enable you to go to market faster, better, and safer. "

To better understand the core idea behind eXperide, have a look on the presentation I've created back in late October to get the whole team engaged - and focused. Of course, you won't see the most interesting part of of it : our strategy ;-) My favorite quote : "Entrepreneurship is the last refuge of the trouble making individual".

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It's About Small Teams Within Large Companies Making Big Impact

[updated 10:06PM]
Reading Robert Scoble' s latest post, on how small teams can make a big difference within large companies, I thought about... the Agilent Mini-OTDR. This little box, which is not as sexy as the iPhone of course, was the GameBoy of his kind at its release back in 1996.

To make it short, this product was a breakthrough-paradigm shifting optical tester, inventing a brand new category - the so-called handhelds - for a brand new type of end-users : the fiber optics installers. Almost 12 years after its release, the Agilent Mini-OTDR is still the reference, as the two main competitors JDSU and EXFO (ever heard of those names ? ;-) even do copy & paste - including the naming system.
What's the link with Scoble' s post ? Small teams. The Mini-OTDR has been defined, designed, and engineered by a 6-people team, within the HP Optical Communications Division group (aka Agilent Photonic Test Division or something like that as of today). Take Scoble' s text, replace "Microsoft" by "HP", "Yahoo" by "EXFO" and you get the same picture.

Who said "Less Is More" ?...

post-scriptum : the hands carrying the Mini belong to my dear buddy Dieter *John* Gustedt, the guy who made the Agilent Modular Network Tester real.

JDSU vs. EXFO : Something Really Going On ?

Some Spanish folk has been googling for "exfo jdsu". Maybe for some competitive analysis purpose ? *

* in this case, dear FiberGeneration reader from Madrid : go to otdr.com, and buy Agilent gear. Still the best out there.

JDSU vs. EXFO : How 'bout This One, T&M Folks ?

Silicon Valley-based Sunrise Telecom seems to enter a heavy disturbance zone. That's what you get when you do Product Marketing the wrong way (shall I add that Product Marketing and Business Development - hence sales - are part of the same virtuous circle ?). IMHO, SRT will be gone by end 2009 the latest, except if they decide to change their strategy and restart from scratch. Means that's one (small) player less on the Communications Networks Test & Measurement battlefront.

Now, think of this one : what if Agilent Technologies decides to come back on this market, as they did back in late '99 ? My bet : they would go with a couple of M&A deals. Agilent should buy EXFO. Because : a) EXFO' s products portfolio is complementary to the actual Agilent' s one (which is 80% on R&D and Manufacturing, whilst EXFO is 80% Installation & Maintenance), and b) EXFO' s model is HP Test & Measurement, aka Agilent Technologies.

Such a deal would definitely position Agilent as the number one leader on the I&M Testing marketplace, whilst JDSU and Anritsu would be forced to fight hard (read: innovate) to survive in between Agilent and Fluke+Tektronix.

Dear FTTx Contractors, Say Hello To Customer-Facing Coaching

When you think about it, Fiber-To-The-Home is the ultimate experience for outside plant technicians. For the first time ever, those folks are working right in front of the end-user.
That implies a lot of new behavior for the OSP people, as they are kind of the front-desk of the service provider. To make it short : the guy who's installing the fiber at the subscriber' s place is also the ISP' s sales rep.
Hence the need for coaching the OSP technicians to customer-facing situations. Be the best sales rep. That's quite an interesting challenge, for both the trainers and the installers themselves. Have a look at this video, and you'll understand why.

JDSU vs. EXFO : Why It Doesn't Make Sense. And Why It Does.

Wow. This recent post is becoming such a hit that I'll have to update my top-ten most popular list (by the way, does it mean the shorter post the better hit ? ;-)

Here's the comment I left on NyquistCapital earlier today :

"I’m not convinced at all that it would make a lot of sense from a pure industrial perspective. Except a very few boxes in EXFO’ s product lineup, JDSU has it all. No need to add doublons to an already up & runing one-stop-shopping center. Maybe EXFO has some neat new technologies for emerging 40G or else, but JDSU has enough resources to do innovative R&D.

The only reason why JDSU should buy EXFO is to take over their North America installed base (plus a couple of key accounts here and there in EMEA).

Then, the acquisition makes sense. EXFO would be wipped out from the marketplace, full stop. Which would make the T&M landscape a bit more clear : three major players - Agilent, JDSU, Anritsu, plus an emerging one : Fluke/Tek.

The true Telecoms Test Powerhouse is this one : Danaher. Fluke + Tektronix. They cover the whole spectrum, with customer-friendly solutions.
My advice : if there is one single player to watch in the T&M field for the years to come, it’s Danaher."

Let's have a look at the actual financial situation of our two favorites gamble players of the day :

JDSU : $10.41, Market Cap: $ 2.28B (source : Yahoo!Finance)

EXFO : $4.35, Market Cap: $ 300.05M (source : Yahoo!Finance)

EXFO is small enough for JDSU to buy it without that much hurdles. Let's assume the objective of the deal is for JDSU to take over the north american positions (read : customer base - e.g. Verizon) of EXFO. $ 600M the NA marketplace is definitely not a big deal for JDSU's investors.

The I-Take-Some-Time-For-Blogging On Fiber-To-The-Home Edition [01-30-08]

Buddy Blogger Benoit Felten has published an outstanding interactive map on the actual situation of FTTH Fiber-To-The-Home networks worldwide. Worth the look (and bookmark) for all of us working in the FTTx field.

FYI, here's the comment I just left :

"About Pau : the 6,000 active subscribers milestone will be achieved within the next couple of weeks.

Based on the map, which is pretty accurate thanks to Benoit's outstanding work, one can note that Pau is the ONLY european city south of the Loire river (means, where weather conditions are wonderful for most of us ;-) that offers up to 100Mbps connectivity to enterprise & residential customers."

Go to the map here.

It's About Finding A Job In Downturn Times

Robert Scoble has posted a very long article on how to find a job during recession. Worth reading, provided the current situation in the Global Economy.

Here are a couple of my favorites, based on my own experience back in 2003 when I had to leave Agilent Technologies - should TypePad and YouTube have exist at this time (I think TypePad was in its early stage online by then), I would have jumped on them to do exactly what Scoble suggests. Hey, I've got the job with the city of Pau thanks to the Blogosphere, and I've discovered the wonderful world of WebTV last year thanks to Usenet. Lesson : listen to what Scoble says.

Here we go, with my own comments/feedback.

6. Do a video everyday on YouTube that demonstrates something you know. Loic does a video everyday. If you’re laid off you have absolutely no excuses. Get a cheap Web cam and get over to YouTube or Seesmic.

Do it. It'll pay back quickly. That's the true aim of the so-called Web 2.0 : help people make connections faster.

10. Go to any job networking session you learn about. All of them were valuable to me, even though they didn’t necessarily bring me a job. Part of it is just feeling like you’re doing everything you can to get back on your feet. It’s an attitude thing. If you have an attitude that you’re going to work at this that will come across and will bring opportunities to you.

I'll never forget the workshop sessions at the outplacement consulting firm I've been to thanks to my severance package at Agilent. Outstanding outcomes. For instance : at the very first workshop I've attended, I was with C-level people, from many different areas; industry, computing, bank, consulting, even politics (the chief of staff of a very popular yet powerful mayor of a city nearby Paris). It helped me realize two things : a) I was definitely not the only forced to look for a new job, b) I am a C-level guy (well, of the free-electron type ;-)

16. Go to every business event you can attend. Can’t afford to get in? Me neither and I have a job! Hang out in the hallways. You never know who you might meet. At minimum you’ll get interesting interviews for your blog. Have your resumes ready.

My worst regret, when I look back at the 2003-2005 period. I didn't take enough time to attend those business events. I learned the hard way how proactive networking is mandatory (just because, before being laid off by Agilent, I never ever had to look for a new job : I always had the chance to meet the right persons at the right time).

Full post here.

Another Bubble In The Burst

Think the Facebook hype is too much (I do) ? Pump up the volume, get up, and watch this hilarious video. You'll get the real picture.

Visit The Richter Scales here.
YouTube video here.

Always Look Ahead, Buddy !

It's About Accountability

Christopher Harris, President of Inventure Global, an IT consulting firm based in San Diego, CA, tells the World about his own worst day in business. In brief : Inventure Global was supposed to provide a new startup with the alpha version  of their website, but missed the deadline, hence endangering the startup' successful launch. Here's the lesson :

“Some of our most avid customers here were customers that we totally screwed at some point.  We went to them and told them we knew that we screwed up, told them we were going to fix it, and told them that whatever it cost them we’d make it right as best we could.  We did that, and now they respect us more for it.  That’s the way you earn trust is by how you handle yourself when the situation goes against you.”

I've personnaly encountered such a disastrous situation more than once along my 15+ years-long career as an entrepreneur and business developer. Most often, it occured when someone in the team screwed up the whole thing because she simply didn't feel accountable. It was always a "not my fault", "not my business", or "not my whatever"... Hence the mandatory Musketeers' Spirit : "One for All, All for One", which should be the only motto of any team of any sort. Because it makes the people accountable and responsible for every single decision that they take under the team's umbrella (and by extension, the company itself)...

I screwed up a project myself. Back in '83, when I left a fiber optics cable installation work to go home - because my girlfriend was expecting me to be back before night. I did it once. That has been one of the best lessons I've ever got from real life : don't act for yourself, act for the team, no matter the consequences at home. Because at the end of the day, that's your customer who's paying you. Not your girlfriend (otherwise, you're a lucky guy ;-).

See Christopher's article on GoBig Network here . Inventure Global blog here.