Yesterday, I've spent 3 hours only at the Paris Auto Show. My focus : the "green" cars. No deception : Hybrids, electric, and hydrogen prototypes, pre-production units, and production cars were all over the place. See my Flickr set for a brief overview.
Among several really interesting machines and concept cars, the Solo 2008 imagined by the Hungarian Antro Group is the one which kept my attention. Not only because of its exterior and interior designs, which both are eye-catching: the overall concept of the project seems to be drafted from scratch, as true breakthrough innovations always are.
Read the short story here.
Objective of the ANTRO Group:
- shaping a future that concentrates on humans
- satisfying the needs of conscious shoppers
- developing new car and vehicle alternatives
- inspiring community cooperation
- applying innovative materials and technologies
- creating a variable vehicle family "
That's from Hungary, folks. Not Silicon Valley or France (I have quite some doubts such an initiative would be possible here, for French generally dislike open non-profit ideas).
Of course, I discussed a while with the booth attendants. A young and shy Hungarian guy, who doesn't speak french at all (I imagine his nightmare on the week-ends at the show, when Mr. & Ms. Dupond of Aubervilliers - or any other place in France, no offense folks - stop by his booth), and a pretty nice Hungarian woman, speaking english and french like me. Both smiling and engaging, which is rare in such crazy environment such a crowdy day.
For sure, I didn't get her business card, but Antro' s managing director' s : Zsolt Magyar. Google this name, and you'll find this Zsolt Magyar. Can a "Hungarian born, Los Angeles based Production Sound Mixer with more than 7 years of experience" (imdb.com dixit) be also the lead economist at a green tech startup based in his mother country ? Why not. I'll find out this soon, as I'll get in touch with Antro for some sort of new venture I have in mind for the Pau Broadband Country.
Anyway, the actual team is impressive, although I'm definitely not familiar with Hungary and its ecosystem. At first sight, it proves the project to be really serious.
Now, why this free ad for an unknown startup in an unknown country ? Because of the Antro' s booth at the Paris Auto Show is made of... carton. Carton, wood, rope, linen fabric. Amazing. They've pushed the concept of sustainable development to the overall product marketing process. That's the clever thing. I never saw a exhibit in carton before. That's why I think those guys got it right. They understand the true meaning of being green. For them, "Green" is not just a marketing gimmik to gain customers 's attention. It's their philosophy.
See it by yourselves :
the door of the cabinet
Now you get it too, right ? So, next time you do think about being green, think Solo 2008.