Last August, Philips Research made the world-first demonstration of promotional jackets and furniture featuring its innovative Lumalive technology at the IFA tradeshow in Berlin, Germany. Lumalive textiles will be used in next generation fabrics to carry dynamic advertisements, graphics and constantly changing color surfaces. YouTube has a video of the Lumalive textile products worn by Philips' hostesses and embedded into booth furniture. More details about this new technology in the official press release here.