Apple Computer, inc. is dead, welcome and long life to Apple, inc. For all of us Mac fans, as well as for the rest of us entrepreneurs and business developers, the MacWorld 2007 Keynote is worth watching again and again.
Of course, Tuesday the 8th of January, 2007, will stay forever as the day when Steve Jobs unveiled his best-kept-secret new baby : the iPhone. It is not that often (unfortunately ?...) that we can watch a new revolution live. But there was something way more important than the iPhone itself this day. Apple has changed. The ad banner which was released on the apple.com homepage the week before the expo tells this : Steve Jobs has set his company for the Future. Apple has dropped the word 'computer' out of its name, to make it crisp and clear to all of us, especially to its rivals Microsoft and Sony : the Mac & iPod maker is no longer a 'computing-only' firm. Apple is aimed at Consumer Electronics at large. 
Another interesting fact to analyze : Apple is no longer a single-combat-warrior/free electron company. Apple do teamwork. See Intel, Nike, and now AT&T. In each case, a beautiful example of a perfect win-win setup. Thanks to Jobs, and the Apple folks, Intel is learning to think out of the box, Nike reaches the high-tech geeks, and AT&T will be #1 again soon.
Les Poven of Of Things Mac has written a very interesting article on Steve Jobs and Change Management, detailing the Keynote speech in all aspects, from a strategic marketing perspective : "The 2007 Jobs Macworld Keynote: Lessons in Change Management". A must read.
ps : about the iPhone, you shall read the excellent post "iPhone and the Dog Ears User Experience Model" by Kathy Sierra of Creating Passionate Customers. I guess Steve Jobs and Jonathan Ive know Raymond Loëwy' s MAYA principle per the book ;-)
