Thinking Out Of The Box

The image I've used in the former post is grabbed from the famous yet extraordinary Web Trend Map of iA.
See the clickable version (warning : it don't work under Opera 9) here - SnapShots at its best.
To understand why thinking out of the box often leads to outstanding outcomes, read this excerpt from the original announcement by Oliver Reichenstein of Information Architects :

Less Japanese Jokes

There are less insider jokes about the different stations and more consistency within the connections and the neighborhood of the different sites. People who know Tokyo will still find lots of little hints and sarcastic comments hidden in there.

1. Google has moved from Shibuya, a humming place for young people, to Shinjuku, a suspicious, messy, Yakuza-controlled, but still a pretty cool place to hang out (Golden Gaya).
2. Youtube has conquered Shibuya.
3. Microsoft has moved to Ikebukuro, if you know what I mean.
4. Yahoo is in Ueno, a nice place but nothing going on there.
5. Wikipedia now is in Shimbashi, the place for the square and hard-headed Salaryman, like the Wikipedia watchdogs.
6. The Chinese line runs parallel to the “share line” which starts with the main pirates…
7. Paper info designer Tufte is right below the Federated Media, right before joining with the interactive information design circle in a 90 degree angle.
8. “You” are in the Emperor’s palace, in the center of the network.

More Revealing Coincidences

1. The main Japanese sites are all on the money line. I never notice before, but most big Japanese sites are financially successful.
2. The northern part of the Yamanote line (”main sites”) is a boring unknown territory (just as in real Tokyo).
3. Ze Frank ended up close to the German carousel.
4. iA ended up close to the pirates.
5. Adobe moved from Ginza (high class) to Tokyo station (anonymous, lots of money there), which is pointing at the fact that they continue to move towards the center of gravity without being too loud about it.
6. Skype has conquered a place that doesn’t exist.

Insider Circle and Your Palace

There is a new insider circle with the tech trend scouts, the tech bloggers and You, occupying the Emperor’s palace.