Back in 2000, I titled the brief report of the OFC Optical Fiber Communications exhibition to my management at Agilent Technologies : "The Magic is gone." The whole Telecoms industry was ruled by marketeers, and Fiber was no different. The Lucents, the Cornings, the Pirellis : they were all selling wonderful shiny proprietary solutions to hungry customers (the new telcos which were popping up like hell everywhere on the Planet), totally forgetting that what made the Optical Communications industry in the past was Innovation.
Fact is, until 1998 the fibers were sporting strange names, such as "ITU-T G652". Everything changed in '98, when Corning came out with its Leaf, Lucent with its TrueWave, or Nec with its Lucyna. Since then, marketeers took over the business, leaving inventors and researchers in their labs. The best example : the Pirelli Telecoms booth at OFC'99, with an... italian motorcycle as the only product on stage.
For people like myself, whith a technical background, a marketing position and a customer-focused mindset, the outcome was obvious : a total lack of real customers' s needs, leading to what happened to be a violent downturn.
Today, almost 8 years later, my feeling is that the Magic is back. Reaserchers and innovators can talk to end-users again. See this product presentation video by... Corning : for the very first time since a decade, a new product is a true solution to a real customer problem.
