Wired Magazine has published an excellent article on Apple : "How Apple Got Everything Right By Doing Everything Wrong". A must read, including the Evil/Genius and Online Extras side articles.
For an Applemaniac, Jobsian Fanatic like myself, those type of readings just confirm what we already presume on the Product Marketing & Industrial Design way at Apple (at least since Jobs' s return in 1997).
It also raises three questions in my mind :
1. when even a pure self-made man like me can understand quite a bit of the underlying long term strategy and the tactics at Apple, why the heck no other company is applying the same methods ? Can you think of another name, in any other industry, with this level of perfection in Industrial Design and Marketing at large ? Maybe Trek ? Or maybe I'm too much Apple-branded that I'm too blind to see outside the Reality Distorsion Field !
2. why can't we French people enjoy the beauty of an AppleStore, whilst the Mac/iPod/iPhone/iLoveIt maker is to open a superstore in rainy Liverpool ? Is there something we Frenchies don't get about Apple and/or Steve Jobs ? Hey, we've bought into the iPhone hype - even restaurants' s maîtres d'hôtel have iPhone now.
3. the last yet most important : when will I get a job at Apple ? ;-)
