FiberGeneration

A Few (Disturbing) Things About FTTH Fiber-To-The-Home

I've been quite silent here over the last months, although I've been quite active on the FTTH front: training an installation & maintenance contractor, visiting key vendors, working on Muni Broadband projects, attending seminars and conferences.

Living  "Fiber Broadband" since two years, especially with the lovely Pau Broadband Country, I'm now convinced of a few things. Here are my points:

1. Installing fiber at the FTTH subscriber' s place is not a B2B job. It's B2C. We are the Consumer. You don't behave the same way when dealing with me aka the person than when dealing with me aka the enterprise. This is where everybody fails, from the Telco to the Contractor: the traditional "telecoms" technicians are not suited for installing fiber in our houses.
   They may have all the required technical skills, but they lack the social ones: customer relationships. Here in France, some big players recently realized the issue, due to the countless problems they have to face once entering the Subscriber's place. My take: in two years from now, the guy (or the girl) who will install FTTH in my house won't come from the Telecoms world: she will come from the Retail world.

2. The future of FTTH relies into Muni Networks. Telcos and CableTV operators have only one objective: make their company's stocks shine on the market. Therefore, no private Communications Services Provider will deliver non-TriplePlay services on their own networks, at least not until some new player comes with a disruptive business model à la Apple' s App Store. Just because they can't make money selling the peer-to-peer/local/kiosk services that are the true juice of Fiber-To-The-Home.
   Even e-Health and e-Education are not really in their true scope: ever seen a Telco providing Maths courses ? Here again, Apple could serve as the disruptive model with its iTunes U. IMHO, Telcos are set to stick with their TriplePlay stuff for a long while. In France for instance, when speaking FTTH in public, both rivals FT-Orange and SFR describe Fiber-To-The-Home as "the technology to get HD-TV and soon 3D-TV", and that pretty much it. At a recent conference in Paris, Swisscom even said that FTTH is no different from older technologies, relying on a 20 to 30 years ROI business model. I sincerely wish Apple to look after Broadband, in order to demonstrate to all those old-thinkers how they are wrong, keeping their old-fashioned way of building and operating access networks...
   Let's face it: only Open Neutral Access network infrastructures allow the so-called Next Generation Applications or Services, such as Tele-Medicine. Applications which must be operated by some Service(s) Provider(s) who are of a totally different type than the Telco and the CableTV guys. One must split the services from the infrastructure, to enable competition and service delivery. Allowing anyone to provide any service to anyone on the network is the key for innovation, hence jobs creation. Ever heard of a private telco with such an open mind ?
   Hence this fact: a) as existing Telecoms and CableTV operators will only deploy FTTH in dense urban areas, b) as Collectivities, e.g. City Councils, in the rest of the country, e.g. rural areas, will have to go Fiber Broadband in order to avoid the Digital Divide and keep their employment rate up, c) as those Collectivities will build public infrastructures which are open and neutral by nature, FTTH Muni networks will serve as the platform for innovation, new businesses and new jobs creations - like the Pau Greater Area do with its Pau Broadband Country network, by the way: more than 600 new jobs since 2005, for a 140,000 inhabitants area, with 50,000 households passed and 10,000 active subscribers to date, for a total investment by each and every citizen of 143.00 EUR over 15 years (or less than 10 euros per year over 15 years...).

3. There is not one business model for FTTH but two: Pau, and Twitter. Regarding Pau, see above: 10 euros per habitant per year over 15 years, to build and operate a FTTH/FTTB network with the highest penetration ratio in Europe to date, and hosting some of the most advanced high-tech research centers in the World.
   Now, think Twitter. A disruptive Web 2.0 service, launched 3 years ago without any business model, today the fastest growing communication tool on Earth. Still no proven, established business model, yet millions of users, daily. Hence this: get Munis and Collectivities to build open neutral 100 Mbps symmetrical access networks, and let the people create the killer app.
   Forget ARPU, CAPEX, OPEX. Go PEOPLE.

Your Business Card Says It All

I recently changed my personal "business" card for a mini-card made by the folks at Moo.com. After a few weeks giving it away here and there at conferences or meetings, I can tell: it makes the difference.

People really look at it, asking me questions such as "Where is this ?", "Who made it ?", "Aren't you afraid people going to lose it?". The thing is, no matter the question, this mini-card helps engaging the conversation. It does the in-grouping per itself.

For instance, the photo is a snapshot from the landscape as one can enjoy from the Boulevard des Pyrénées in Pau; however, lots of people start by claiming "hum, looks like [this place]", the place being one they obviously went before - I've heard Tunisia, Florida, California. I then let them enumerate other possible locations, to finally tell them the answer: "it's Pau, France". Most of the guys are surprised, offering me the opportunity to explain the beauty of the Pau Broadband Country.

The lesson of this is well known on the other side of the Ocean since years, however it's quite nice to experiment it on a daily basis: to stand out of the crowd, be different.

By the way: the Moo mini-card don't fulfill Guy Kawasaki's rule: the font is a bit too small for guys like us reaching the 50-yo frontier  ;-) 

Just for fun: since 2003, I used three different formats and styles for my personal business cards. See the picture - the U.I. card is obsolete - I no longer have a foot in San Fran or Dubai, yet I still like its design (self-made, thanks ;-)

Fibering Twitterland

For those of you who seek informations and/or jobs in the Optical Communications sector, here are your new companions : FiberNews and FiberJobs, which you can follow on Twitter respectively here and here.

Of course, those are RSS feeds which I've put together thanks to Yahoo!Pipes and other cool Web 2.0 tools (BTW, have you noticed how the expression "Web 2.0" is old fashion those days ?). 

FiberNews delivers news on FTTH worldwide, and FiberJobs delivers job postings related to FTTH (US only for the time being). Simple, isn't ?

The Ultimate Secret Of A Successful Sale

In his post "The panhandler' s secret", Seth Godin tells us how he discovered the secret of a successful sale: 

"When there were old-school parking meters in New York, quarters were precious.
One day, I'm walking down the street and a guy comes up to me and says, "Do you have a dollar for four quarters?" He held out his hand with four quarters in it.
Curious, I engaged with him. I took out a dollar bill and took the four quarters.
Then he turned to me and said, "can you spare a quarter?"
What a fascinating interaction.
First, he engaged me. A fair trade, one that perhaps even benefited me, not him.
Now, we have a relationship. Now, he knows I have a quarter (in my hand, even). So his next request is much more difficult to turn down. If he had just walked up to me and said, "can you spare a quarter," he would have been invisible.
Too often, we close the sale before we even open it.
Interact first, sell second."

Actually, a successful sale is a 4-step process, and only 4 steps.

I personally have applied it all along my professional life in the High Tech business-to-business without knowing I was following this very process, like Monsieur Jourdain in Moliere' s  "Le Bourgeois Gentilhomme" was speaking prose all his life without knowing it.

Since a few years, I'm experiencing this 4-step process in the real life, I mean B2C. Helping a friend of mine, owner of a luxury menswear store, during the Winter and Summer shopping festivals here in France, I'm selling Pierre Cardin suits (and jackets, shirts, ties...) during the weekends. Ever been selling something to consumers ? During a shopping festival ? On the saturdays and sundays ? I tell you : it's tough. To me, selling a 259€ Pierre Cardin' "Travel" suit in January is way harder than selling for $ 1M of Optical Test equipments to a Telco during Downturn. Because the competition is harder (there are plenty of other stores selling suits, at lower prices) and convincing the decision maker (i.e. the wife or the mother ;-) is more difficult.

However, I achieve the quota, and even more. There's no secret here, just evidence. Here are the four steps of a successful sale :

#1 : engage. What Seth Godin calls "interact", or my dear coach Hal Stitt names "ingroup". In the case of this menswear store, it consists of... greeting the clients. Say "hello". With a big large smile.

You can't believe how this first step is important: it is the key differentiator against the competition. I tell you: so many people coming back to us saying "you are the only store where we feel welcomed"...

#2 : listen. Here, it's a two-fold step: first, observe the end-user - ooops, the guy, and his decision maker - ooops, his wife (or his girl friend, or his mother, or his... boy friend - yes, it happens sometimes ;-) Which jacket or suit they touch, how they talk to each other, etc.

Then, and only then, you can go to them and offer them your assistance: "how can help you spend less time here" was the winning formula I found this year last January. Apparently, so unusual that it's an instant ice-breaking, giving you the opportunity to start the discussion with the client : what are they looking for, which usage (for instance in the case of a suit: is it for every day, if yes which kind of job, is it for a wedding, if yes, is he the lucky guy, etc.), what budget, if any, etc.

#3 : suggest. Once the end-user has clearly expressed his requirements, you can propose him a selection of your products which might fit to his needs. Sounds familiar, right ? In the case of this store, it can be the same suit but in two different sizes, or the same style but made of different wool, etc.

Here, don't forget the back-up plan: maybe the first solution you'll propose won't fit. Then, you have to be ready to immediately suggest a second solution. In the case of a suit, it can be a different size, a different style, a different fabric.

#4 : close. The end-user is happy with your solution ? Fine. Now the tough part: make him pay. First of all, you need to get the decision maker on the same line. In the case of Menswear, surprisingly enough (at least to me when I started a few years back), it's the Woman who decides, statistically 80% of the deals. Make sure she likes her man in this beautiful 2-buttons Cardin 2008. In other words, make HER shine. Tell her husband that looking nice in that suit will make his wife look even cuter. Speak respect and honor, things that women loves to hear from a man because it so rare those days. In summary, pay attention to HER problem.

In the case of B2B, it could be that the decision maker - the CEO, the Procurement manager, the Field Op director, whoever - is facing issues with manufacturing, shipments, deliveries, data processing, whatever problem making his days a real pain. There are tons of business books and blogs out there on the subject, so this is not the purpose of this post to explain it ;-)

In summary: engage, listen, suggest, close. Efficient in both B2C and B2B. The key is: pay attention to the customer. Say "hello".

The iPhone Generation

Read this. Ethan Nicolas, Rock star at Sun Microsystems, is to quit his job to become full-time developer of applications for the iPhone/iPod Touch. Simply because the first app he ever developed for the Apple' platform is now #1 Top Paid Application in the App Store. At $2.99 the download.

Changing the World, you said ?...

Personal Xmas Gift, Seven Days Ago

Last week in Lightwave Online Mag : "Sunrise Telecom completes two divestitures", this news made my day : "The Company also announced it has completed the divestiture of its high- resolution OTDR business in Switzerland. The company sold the business to its former managers and will share in any future upside potential."

I'm so happy the bozo is now forced to find money by himself. Of course, there won't be any upside potential with those guys : somebody who didn't "live and sleep" at Boeing' s HQ when the giant was evaluating his product don't deserve success. Alleluia.

Twitter-Based Marketing Per The Book

Evangelism and Marketing guru Guy Kawasaki has posted a 10-points explanation on how to use Twitter for business. That's "Twitter for Dummies", if you wish: a must read for all of you don't have a Twitter account yet.
I often wrote here and there that I wished we Agilent Musketeers had such a tool at our disposal when we were developing our flagship product: there is no better way to reach and keep in touch with the end-users.
That's why I as many other folks out there are putting Twitter at the center of (product) marketing strategies, whatever "marketing" means for you.

You can start following Guy Kawasaki here. Me: here.

FiberCamp @ Odebit '09, Paris

The official announcement just landed here. The 4th edition of the Ultra-Broadband Solutions & Applications 'Odebit' conference & tradeshow will be held on the 22d and 23d of September, in Paris-La Defense.
I do have the very privilege to be part of the organization, as I will manage and facilitate the very first 'Fiber Camp' unconference event ever organized in France - and in Europe, to date.

Actually, I've suggested the idea to the charming Sandrine Lagardere, founder and owner of Odebit, a few months ago. She immediately bought on the idea, as such of brainstorming workshop kind of event is a must in the current situation of everything 'Broadband' here in France and elsewhere in Europe.

Calling on a Fiber Camp since a year or so, I was delighted to learn from the folks in Lafayette, LA : they've put together the world-first CampFiber event back in October, with quite a nice success.

I will do my best to serve the Fiber-To-The-Home community down there in Lafayette's home country, hoping that the FiberCamp Paris will be a model for others in other parts of Europe.

More in the coming weeks, of course.

UPDATE Dec.3, 2008 : FiberCamp @ Odebit'09 wiki page here.

Times Change : A is on Twitter !

This is the message I've got last night :

From:     twitter-follow-mduchesn=mac[dot][email protected]
Subject:     Agilent Technologies is now following you on Twitter!
Date:     November 11, 2008 11:19:20 PM CEST
To:     mduchesn[at]mac[dot]com

Hi, Marc Duchesne.

Agilent Technologies (Agilent) is now following your updates on Twitter.

Check out Agilent Technologies's profile here:

 http://twitter.com/Agilent

You may follow Agilent Technologies as well by clicking on the "follow" button.

Best,
Twitter

Wow. My former employer is now following me. The question is: how will I convince "them" to hire me again ;-)

Monday: No More My Blogging Day

Paul Boutin of Wired gives a pretty accurate look on the Blogosphere 2008. To make it short, amateurs' s weblogs are thing of the past, being replaced by Twitter, Flickr, and Facebook.

I'm 100% on the same page. Blogging requires so much time that either you do it the Seth Godin' short-form, either you keep your blog for the long-form *in-depth* articles.
Since a couple of months now, I'm part of the trend : moving to micro-blogging, thanks to Twitter, keeping FiberGeneration for the "long" stuff.

Actually, I do have plenty of material to publish here, with my different jobs within the Telecoms/Fiber/FTTH world : the many projects open on the Pau Broadband Country, the training & education with eXperide, etc. Unfortunately, Code of Conducts and Confidentiality agreements there hinder me to write about what makes most of my days since a year now. Finding ways to eventually post a couple of news here and there is fun, yet time-consuming : how to avoid legal issues when I want to publish a photo of a field-trial or a short note on a check-point meeting.

Plus, as many of us, I spend lot of time commenting and contributing to discussions on others' s blogs. That's the good-old-Usenet made modern.

Now, the funny part. Almost two years ago, I wrote a post titled "The Asymptotic Twitter Curve", which I started with those words : "Monday is going to be my ' blogging day '." The subject : a newly launched Web 2.0 service so-called Twitter. The post ended with this (really interesting ;-) question : "Today, I wonder if the Web 2.0 thing as a whole is not turning out to be a new Bubble : who cares about what I am doing right now, but myself or my wife ?..." I was then far away of thinking that one day, I would rather tweet than blog. To my defense, I was also far away of thinking that one day, I would have a tiny Internet device in my pocket, 24/7. The iPhone and its myriad of Twitter's clients
: the perfect fit for (micro)bloggers.

By the way : you can tweet me @mduchesn .

It's Time To Re-invent Fiber Optics Training

With the economy crisis' s waves going to hit the Telecoms Land hard, most of the Installation & Maintenance contractors are already tightening up their investments and expenditures budgets, the Dotcom crash being still present in their memories.

The key difference between today and 2000 : there are people at the other end of the fiber. FTTx Fiber-To-The-Whatever is a reality now. And despite the forthcoming yet unpredictable downturn, Telcos, Utilities and Munis are keeping their fiber networks' rollouts plans on. Shifting some deadlines here, downsizing the network's scale there, but the goal is still : "we must deploy fiber" - see the recent announcement (link in french) by the french government.

That means that there is still huge business to come for the I&M contractors. The question is : how to train their technicians to build and maintain State of The Art fiber networks, whilst their budgets will be close to nothing ? Answer is : Re-invent the way we do training. Since quite a while, Installation companies don't send their techs for a 5-days hands-on session anymore, so it's going to be even worth now. Except for a few very specific technology or product training, they won't go off-site. They will ask for on-site (if not in-house...) training, as short as possible to not keep the techs away of the field for too long time. Today, a 3-days session is the standard for novices to become OSP Outside Plant technicians. Tomorrow, it's going to be 1-day (you get the idea).

We Fiber Vets all know that you don't become a true capable Fiber Install guy in a day. You have to practice at least a week. Hence the business case : how to provide a 5-days hands-on in just one single day. The solution : let's come to the Technician. Provide him with the training he needs when and where he needs it. Welcome to Fiber Training 2.0.

Today, we can get the relevant info we want when we want it, no matter where we are : it's called The Web. Let's use it. Do the shift from the old-fashioned way : the powerpoints, the lectures, the 20-people class-room, to the Web 2.0 one : audio and video podcasts on iTunes, training video clips on YouTube, photos collections on Flickr, discussion groups on Facebook, etc.

That's what a couple of Old-Timers, including myself, are working on. See here what Jim Hayes and his FOA Fiber Optics Association is currently offering. I'm also working on such tools. See here for instance, and here. Soon to an iPhone/iPod Touch near you : fiber news, photos, videos, and one more thing (and more ;-).

Of course, nothing virtual will ever replace the real world. You won't learn how to splice two fiber strands together with a video only : you must put your hands on the fibers, the cleaver, the splicer. It's like becoming #1 in Tennis : you won't beat Federer just watching his matches on YouTube ;-)

Here's Where You Can Invent The Life That Goes With Fiber Broadband

 

You're a young entrepreneur. You have a fantastic idea for a new Cloud Computing business. You need ultra-broadband. Bootstrap your ski shoes, grab your single-speed bike, put your surf board in the pick-up, and come to the Pau Broadband Country.

Web 2.0 to the Rescue

In her recent post on how to improve your customers' s experience during those harsh times such as the ones we're entering, Patty Seybold explains the different ways to use Web 2.0 tools to keep in touch and even reinforce the relationships with them. 

Here's what Patty writes :

If you are forced to throttle back and/or delay customer-critical IT projects right now, consider some much lower-cost actions you could take. Each of these can be done by a relatively non-technical person and set up in a matter of minutes!

1. Adopt Web 2.0 “pay as you go” cloud-hosted applets rather than large monolithic internal ERP applications.

2. Develop interactive gadgets and widgets to deliver up-to-date interactive functionality and information via your Web site(s) and portals. 

3. Use SMS, twitter, and instant messaging to communicate with customers. 

4. Use Wikis and shared collaborative spaces to coordinate across organizational boundaries. 

5. Encourage customers to take polls, contribute content, photos, videos, tags, and reviews to make your company's Web site more compelling and to help customers make buying decisions easily. (Hint: you can use third-party widgets to do many of these things.)

Keep in mind what Peter Drucker said : this is the customer who defines your business. He wrote that in the early 70's. Now that we have Web 2.0 apps & tools at our service, it would be a great mistake not to leverage on it.

Read the full article here.

Why I Finally Start My Startup Now (or so)

If everything goes well, FiberGeneration (hence Testing 2.0, by the way) will start its new life as a startup on December 1st - this year.
Here's why (by Paul Graham of seed investment firm Y Combinators).
With traders still living in their own crazy world, no doubt the overall situation is set to be even tougher for entrepreneurs. That's what makes entrepreneurship fun.

FiberGeneration The Company : D-52

 There's no better time to launch a startup than a big crisis such as the one we're heading to. Actually, I recently remembered that I've launched XWinG right after the downturn in 1993. Within the next 2 years, we were number one on the market. The key is : Bootstrapping. Less is more. Customer-centric.

Okay, fast forward to tomorrow : I'm happy to announce that FiberGeneration will be become a company on December 1 (this year ;-). Headquarter : Helioparc technoparc, Pau, France. Business : help people to better understand and use Web 2.0 apps & tools.

Of course, Fiber-To-The-Home and Sustainable Development will be part of the game...

Stay tuned for more soon !

Blogging or not blogging @ ECOC'08

I will be attending ECOC'08 tomorrow Monday at the Brussels Expo exhibition center.

Shall you be in town as well, please feel free to stop by the eXperide booth, where I'll be demonstrating how the Web 2.0 changes the way we do business.

Speaking of Web 2.0 : due to the tight schedule, I won't be able to make a complete report of the show. However, if WiFi and/or 3G works in Brussels Expo, I'll post short notes from both Twitter and Typepad for iPhone.

See you then ;-)

fibre-optique-france.com

No, this domain name isn't mine, unfortunately ! That's a french blog on Fiber-To-The-Home and related stuff held by proactive insiders.

Shall you read/speak french, "fibre-optique-france.com" is worth bookmarking and subscribing.

Customer Service At The Web 2.0 Age

David Fisher of What Is Noise has a must-read article on Customer Service via Social Media : "How NOT to handle Customer Service via Social Media". Shall you use Twitter or any other Web 2.0 tool to keep in touch with your customers, or shall you be still running an Enterprise 1.0 type of company, the 12 points listed are the very key requirements for any efficient/successful/committed Customer Care/Support/Service center.

Thanks to my own experience with building a such a service within the Optical Network Test division at Agilent Technologies *** years ago (hey, 1999-2000, that was even before the SMS became mainstream ;-), I would add a 13th one : Apologize even when that's your customer who's faulty. Because you're the one who brought the product to the customer.

thanks to Jean-Luc Raymond for the heads-up.

*** personal note : my warmest greetings to my fellow El Nino Juan-Luis, and to my lovely twitter Sandra. Good to see you're doing well in the T&M business.

Microsoft SMS : the Stupid Me-too Strategy

Microsoft has just launched its Windows Mobile Apps online store, apparently (you bet) to compete against Apple' s AppStore for the iPhone.

As I've both an iPhone and a PocketPC, I can do head-to-head comparison. I swear, it's not because I'm an Apple Fanboy, but the AppStore rocks and the WinMobApps sucks. A matter of product design, of course : the user experience per se, with the integration of the store into a global solution, the ease-of-use, etc.

For instance, the Microsoft store requires you to install Silverlight, to enable the caroussel type of product selection. Guess what : this feature is embedded into Mac OS X (ever heard of CoverFlow ?)...

That is a pretty stupid strategy from the guys in Redmond (another one ? ;-), proving that Microsoft is struggling like hell to stay... alive.

Funny MacDailyNews take on that one : "Any day now, we expect a post-liposuction Ballmer to show up at some trade show dressed in jeans and a black mock turtleneck saying "Boom!" a lot."

The Web 2.0 Typical Disease, or How To Make Your Product Stand Out

I've just cleaned up my .Me (formerly know as .Mac) email inbox, reducing the infernal number of messages from 500+ down to a more affordable 100+.***

Among those hundreds of messages that I sorted, archived, or trashed, more than 20 were confirmations of registration at this or that Web 2.0 new service or new application. I tell you what : I couldn't remember 4 out of 5 of them. What the heck is this or that stuff about, I can't tell.

My first conclusions on this fact : either I start suffering Alzheimer's Disease (maybe I should call on Dr. House) or the service itself wasn't worth the try - which explains why I didn't remember even the names. About names : I'm not the first one nor the last one to say that many of the Web 2.0 start ups have obscure names or products names - that's a Web 2.0 game, actually : choose the most non-sensed name, and you'll get noticed. At least for a short while (see above).

Now, the lesson : if you want your Web 2.0 app to stand out the crowd, make it shine. Make it visible. Make it recognizable. Pick a handful of early adopters, wait a month or two after they've signed up, and then ask them what your product is about. If they're able to answer right on the spot, you won. If not, better think again your model.

*** I do use my inbox as a To-Do list - that doesn't mean I've got 100 to-do items (ever heard of threads ? ;-)

Tip of the day : for those of you don't have a Gmail account yet, create one. Then, use it as a backup for your regular email account(s). I personnaly set-up a special Gmail account just for this backup task a couple of months ago, and I can tell : it's very very convenient. You never sweat again when you delete an important message by mistake : it's still there, somewhere in the Cloud ;-)

Say Hello To FiberCamp

I've just opened FiberCamp, a discussion forum aimed at defining new ways to design, build, and operate Fiber-To-The-Home networks.
See the first post to get the flavor.

Dear Fiber Optics fellows, please feel free to bookmark and RSS FiberCamp, and more : feel free to participate. Once upon a time, Usenet was a wonderful place to discuss innovative ideas. Let's move on and leverage on the Web 2.0 to re-invent the way we do collaborate on such of mission-critical topics.

Note : FiberCamp is powered and hosted by Lefora. Hence the ads banner on the right sidebar, which is quite a trade-in when you know how easy it is to set up and operate a forum on this new platform.

Teaching Fiber Optics Basics Without YouTube

So-derle, the Green Fiber Evangelist' video collection got a huge success last week at the training I was delivering to a french telco. For the second time since a quarter of century, I haven't used a single slide as my fiber optics training materials but a web page.

The first time I used a navigator instead of M$ PowerPoint was back in 1996, when my friend Didier Boucher and myself were touring France to evangelize installers and end-users. By then, Netscape Navigator was our best companion, displaying the html pages I created with GoLive and the likes.

Last week, Firefox 3.0 beta and the amazing add-on PicLens were on the party. Thanks to the Internet. Means, thanks to the connection to the Internet. Because, unlike 12 years ago when all the html and jpeg files forming my presentations were on my Mac's hard-disk, today the whole stuff is... on the Cloud. YouTube, Picasaweb, Facebook, etc. : they're all online.

That's the bad thing when you're a connected guy like myself : you do rely a lot on the Internet. It strucked me the hard way this morning, when I was to go on the Green Fiber Evangelist blog to start the training session I'm delivering this week at a large install company : got no LAN connection to start with, hence no Internet connection, hence no online videos, hence no *live* training materials.

Then, the IT guy came to the rescue after lunch, to give me the IP address, DNS servers, proxy settings things to help my Mac go online. It worked, except for one little tiny detail : this company forbids some websites, among which... YouTube. Bye-bye the Green Fiber Evangelist blog (at least for the rest of the week here ;-)

This is kind of weird : a 6,000 employees firm who wants to penetrate the optical networks installation & maintenance business don't authorize ubiquitous access to the Net. By the way, only 600 (six hundred) people out of those 6,000 have an email address. 10%. Who don't even get access to the most popular websites in the world. As my dear former boss Robert is used to say : "there is room for improvement" !

Anyway, Accor hotels do provide free WiFi to their guests. So, thanks to Accor (and Orange), I'm posting this text from my hotel room. After an hour or so spent on downloading all the Green Fiber Evangelist videos on my Mac, with TubeTV.

That's the lesson of the day : never rely too much on the Net. Download vids and pics and copy them on a USB key before going to the customer. And start evangelize people : you need an internet connection to get on the Cloud ;-)

My "About Me" Page Sucks

Luckily enough, more and more people go to the "About Me" section of this blog. Unfortunately, the more I read it myself, the more I think it's not appealing enough. Too much of a light resume.
The fact is, the people who go to the "About Me" page of a blog want to know who's the author, his background for sure, but mainly his current activities, hobbies, passion, or whatever make him write this blog.
Nothing people get when reading my own stuff. At least not in a proper "elevator-pitch" manner...
That's why I'm to rewrite this section sometime over the week-end. Easter is supposed to be a new start, isn't it ?

Looking Forward To The Googled Fiber World

Back from San Diego, I had a meeting yesterday night in Paris with the VP Sales & Marketing of a new startup working on some *fiber network monitoring* stuff. I can't disclose anything of course, just that it's about Fiber-To-The-Home.

Things we've discussed until late in the evening were on the forthcoming changes in the optical comms industry per se and our own lives.

Like this one : thanks to FTTH and 40G/100G/etc. networks, we're going to be "online" everywhere anytime, with our entire "life" relying on *The Net*. Fine.
Now, since we'll do everything - working, watching TV, training, sharing life, etc. - through a single fiber strand, this one better stay up and running 24/7 : we won't accept being cut off for 2 days until the Repair guys come in. Hence the need for monitoring systems, which would look after the faults on the fiber right up to our living room.

A tremendous challenge, provided the numerous FTTx networks topologies and technologies. A challenge which requires to think out of the box. Something the legacy Test & Measurement firms can't do. Something a well funded startup can do. How much do they need ? $5m. Which is not that much for a solution which will help change the World (because it'll guarantee your fiber stays okay).

Ed. note : French world-famous blogger Loic Lemeur got $6m for his Web 2.0 video-sharing platform. Raising $1m less to produce something which really serves the World shouldn't be that much a problem. At least in a perfect World...

From San Francisco to San Diego

I'm heading for the OFC'08 tradeshow, going first to San Francisco to do some business with a couple of french friends of mine who have the very chance to have both a french and a US passport.
I'll do my best to do live blogging on Tuesday next week, for the OFC Keynote - Bob Metcalfe will be there.
CU soon ;-)

Say Hello To eXperide

Since October 1st 2007, I'm working with the french group "R&D", who owns the french largest fiber optics distributor ICTL. My job: help the company to create and launch a new subsidiary aimed at consulting & training services for the Optical Communications industry.

Please welcome eXperide, your new fiber optics companion.

What we do : bring fiber optics skills to everyone.
Why we do exist : to help telcos and al. to build, operate, and maintain state-of-the-art networks faster and better.

Here's the eXperide' flyer intro :
" in this ever-changing world, where the survival and development of your business relies on a fast and constant adaptation, knowing markets and technics is mandatory for your success. eXperide has been designed to address your needs of advice and training in all parts of installation & maintenance of optical communications networks.
We do exist to go alongside with you at every stage of your growth, from qualifying existing installations up to helping you to setup new structures aimed at networks' s construction & maintenance and certifying your outside plant technicians for jobs at service providers and system integrators.
Our only objective : to enable you to go to market faster, better, and safer. "

To better understand the core idea behind eXperide, have a look on the presentation I've created back in late October to get the whole team engaged - and focused. Of course, you won't see the most interesting part of of it : our strategy ;-) My favorite quote : "Entrepreneurship is the last refuge of the trouble making individual".

| View | Upload your own

Rehearsing In The Air *

As a presenter who like to travel light - I'm a bit tired of opening up my laptop at each and every security check in the airports (even if it's a MacBook), I'm currently testing a new way to rehearse and do presentations whilst on the road (or in the air).
Here's the 7-steps process :

1. with Apple' Keynote, create the simplest slides set possible, following Guy Kawasaki' s 10/20/30 rule and Garr Reynolds' s Zen approach,
2. export the Keynote file to both Powerpoint and Acrobat file formats,
3. upload the three files onto Zoho Projects,
4. import the PPT file into Zoho Show,
5. send the PDF file to myself on my .Mac account,
6. copy the three files on my favorite USB key,
7. check the availability and integrity of all those files (takes a few minutes only).

Then, I can :
a) access the slides from anywhere in the World, thanks to the Web 2.0.
b) download the PDF onto any PC or Mac once on site.
c) review the slides on my iPhone.

The latest proves to be the most interesting part of the experiment. For instance, I can rehearse my presentation in the airplane, without needing to grab my MacBook. Also, I don't fear intrusive eyes from the guy next seat, see what I mean ?

* " in the air ", not : " on the Air " ;-)

It's About Small Teams Within Large Companies Making Big Impact

[updated 10:06PM]
Reading Robert Scoble' s latest post, on how small teams can make a big difference within large companies, I thought about... the Agilent Mini-OTDR. This little box, which is not as sexy as the iPhone of course, was the GameBoy of his kind at its release back in 1996.

To make it short, this product was a breakthrough-paradigm shifting optical tester, inventing a brand new category - the so-called handhelds - for a brand new type of end-users : the fiber optics installers. Almost 12 years after its release, the Agilent Mini-OTDR is still the reference, as the two main competitors JDSU and EXFO (ever heard of those names ? ;-) even do copy & paste - including the naming system.
What's the link with Scoble' s post ? Small teams. The Mini-OTDR has been defined, designed, and engineered by a 6-people team, within the HP Optical Communications Division group (aka Agilent Photonic Test Division or something like that as of today). Take Scoble' s text, replace "Microsoft" by "HP", "Yahoo" by "EXFO" and you get the same picture.

Who said "Less Is More" ?...

post-scriptum : the hands carrying the Mini belong to my dear buddy Dieter *John* Gustedt, the guy who made the Agilent Modular Network Tester real.

JDSU vs. EXFO : Something Really Going On ?

Some Spanish folk has been googling for "exfo jdsu". Maybe for some competitive analysis purpose ? *

* in this case, dear FiberGeneration reader from Madrid : go to otdr.com, and buy Agilent gear. Still the best out there.

JDSU vs. EXFO : How 'bout This One, T&M Folks ?

Silicon Valley-based Sunrise Telecom seems to enter a heavy disturbance zone. That's what you get when you do Product Marketing the wrong way (shall I add that Product Marketing and Business Development - hence sales - are part of the same virtuous circle ?). IMHO, SRT will be gone by end 2009 the latest, except if they decide to change their strategy and restart from scratch. Means that's one (small) player less on the Communications Networks Test & Measurement battlefront.

Now, think of this one : what if Agilent Technologies decides to come back on this market, as they did back in late '99 ? My bet : they would go with a couple of M&A deals. Agilent should buy EXFO. Because : a) EXFO' s products portfolio is complementary to the actual Agilent' s one (which is 80% on R&D and Manufacturing, whilst EXFO is 80% Installation & Maintenance), and b) EXFO' s model is HP Test & Measurement, aka Agilent Technologies.

Such a deal would definitely position Agilent as the number one leader on the I&M Testing marketplace, whilst JDSU and Anritsu would be forced to fight hard (read: innovate) to survive in between Agilent and Fluke+Tektronix.

Dear FTTx Contractors, Say Hello To Customer-Facing Coaching

When you think about it, Fiber-To-The-Home is the ultimate experience for outside plant technicians. For the first time ever, those folks are working right in front of the end-user.
That implies a lot of new behavior for the OSP people, as they are kind of the front-desk of the service provider. To make it short : the guy who's installing the fiber at the subscriber' s place is also the ISP' s sales rep.
Hence the need for coaching the OSP technicians to customer-facing situations. Be the best sales rep. That's quite an interesting challenge, for both the trainers and the installers themselves. Have a look at this video, and you'll understand why.

JDSU vs. EXFO : Why It Doesn't Make Sense. And Why It Does.

Wow. This recent post is becoming such a hit that I'll have to update my top-ten most popular list (by the way, does it mean the shorter post the better hit ? ;-)

Here's the comment I left on NyquistCapital earlier today :

"I’m not convinced at all that it would make a lot of sense from a pure industrial perspective. Except a very few boxes in EXFO’ s product lineup, JDSU has it all. No need to add doublons to an already up & runing one-stop-shopping center. Maybe EXFO has some neat new technologies for emerging 40G or else, but JDSU has enough resources to do innovative R&D.

The only reason why JDSU should buy EXFO is to take over their North America installed base (plus a couple of key accounts here and there in EMEA).

Then, the acquisition makes sense. EXFO would be wipped out from the marketplace, full stop. Which would make the T&M landscape a bit more clear : three major players - Agilent, JDSU, Anritsu, plus an emerging one : Fluke/Tek.

The true Telecoms Test Powerhouse is this one : Danaher. Fluke + Tektronix. They cover the whole spectrum, with customer-friendly solutions.
My advice : if there is one single player to watch in the T&M field for the years to come, it’s Danaher."

Let's have a look at the actual financial situation of our two favorites gamble players of the day :

JDSU : $10.41, Market Cap: $ 2.28B (source : Yahoo!Finance)

EXFO : $4.35, Market Cap: $ 300.05M (source : Yahoo!Finance)

EXFO is small enough for JDSU to buy it without that much hurdles. Let's assume the objective of the deal is for JDSU to take over the north american positions (read : customer base - e.g. Verizon) of EXFO. $ 600M the NA marketplace is definitely not a big deal for JDSU's investors.

JDSU vs. EXFO : Rumor Confirmed (?)

Digging into the FiberGeneration' s stats of the day, it appears that more than one guy from Quebec, Canada, searched Google for JDSU + EXFO. Hum. Something in the air there, isn't it ?

Just This (05-08) and a few more bits

Approaching the lovely city of Pau, Pyrénées, France, is a true WYSIWIG experience : what you see (thru the airliner's window) is what you get (once on the ground). An outstanding place to live in, offering an all-in-one package for Nature' s lovers : the countryside at your doorstep, the mountains just a few miles away, and the ocean less than one hour drive.
Add the first and largest FTTH Fiber-To-The-Home network in France to date, and you get a unique place to build the Life of the 21st Century.

I'm Happy Not Being This New Product Launch Manager

I wish good luck to my friends at the company who are to introduce this new box on their respective markets.
Compared to such a challenge, the Agilent Modular Network Tester launch was a no-brainer !

DailyMotion Goes Soccer 2.0

French video sharing site DailyMotion is bidding for the French Soccer Premier League TV broadcast rights (actually, the VOD online magazine part) for seasons 2008 to 2012. The startup competes against medias giants Canal+, TF1 and France Télévisions, TV channels M6, Eurosport, and Direct8, but also against telcos Orange and SFR.
No matter the final decision by the League, the fact that a WebTV platform is offering its services shows how things are moving fast. Industry shake-up, you said ?...

See here for more details (link in french).

France 2.0 ?

Buddy Blogger Benoit Felten has posted a very interesting article on the recent report from the French business owners/managers' Union MEDEF : "How to make of France a leader in the Digital Economy." (link and pdf document in french).

Doing Product Marketing The Web 2.0 Way

Remember Zattoo ? The beta is available since a couple of days only, and people start googling for "zattoo for iphone". See here.
Would I be part of the Product Marketing team at the startup, I would immediately digg a little bit further : someone searching something so specific is a potential user. Or a potential rival. Actually, it doesn't matter, because IMHO the equation is simple : search = opportunity.
That's what most of the french businesses don't understand with the Web 2.0 : it helps you developping new products faster and better, for specific needs and/or applications and/or end-users.

The Magic Is Back, or : Marketing That Serves The End-User

Back in 2000, I titled the brief report of the OFC Optical Fiber Communications exhibition to my management at Agilent Technologies : "The Magic is gone." The whole Telecoms industry was ruled by marketeers, and Fiber was no different. The Lucents, the Cornings, the Pirellis : they were all selling wonderful shiny proprietary solutions to hungry customers (the new telcos which were popping up like hell everywhere on the Planet), totally forgetting that what made the Optical Communications industry in the past was Innovation.
Fact is, until 1998 the fibers were sporting strange names, such as "ITU-T G652". Everything changed in '98, when Corning came out with its Leaf, Lucent with its TrueWave, or Nec with its Lucyna. Since then, marketeers took over the business, leaving inventors and researchers in their labs. The best example : the Pirelli Telecoms booth at OFC'99, with an... italian motorcycle as the only product on stage.
For people like myself, whith a technical background, a marketing position and a customer-focused mindset, the outcome was obvious : a total lack of real customers' s needs, leading to what happened to be a violent downturn.

Today, almost 8 years later, my feeling is that the Magic is back. Reaserchers and innovators can talk to end-users again. See this product presentation video by... Corning : for the very first time since a decade, a new product is a true solution to a real customer problem.

This Is What WebTV Is All About

The CES big circus has just started. If you can't make it to Las Vegas, you can still attend the show and get the whole flavor of it... on the Web.
See here, here, and here. Lesson : WebTV is the future. And the present, too, should you have a broadband access.

Ed. note : for a full coverage of CES'08, Robert Scoble has the list.

Post-Scriptum : I wonder if the folks at the Optical Society Of America are going to offer the live coverage of the forthcoming OFC-NFOEC exhibition in San Diego next month.

Your Best Marketing Friend : Google

To those of you who still think you need to pay hundreds of bucks to a PR agency for ensuring your visibility on the Web, you may think again. See this : somebody somewhere was searching Google for "optical networks contracting"; outcome : Fibergeneration came number one in the list, with this post.

Lesson : Seth Godin is right. First thing to do this year : Google yourself.

FTTH Market Overview, An Old Yet Useful Study

Digging the Web for data on FTTx Fiber-To-The-Something key players in the Bay Area, I found this 125+ pages document. Quite an extensive overview of the FTTx markets, although the study is dated 2003. Considering that the Telecoms industry just recovered by the end of 2006, IMHO most of the informations you'll find in there are still pretty much relevant - simply change names when M&A apply.

Ehrhardt & Ehrhardt consulting firm website here (in Dutch)

The Magic Of The iPhone (and its ecosystem)

Since I bought the iPhone two weeks ago, people don't stop asking me questions about it. To make it short, they all go "wow, unbelievable !" first, then they ask me the question about the pricing : "how much is it ?". I then demonstrate the key features, i.e. the phone, the iPod, the web browser, the email, the camera, playing with the MultiTouch UI. Most of the time, this short demo is enough to convince the guy that 399€ is a fair price for such a jewel.

However, sometimes the guy goes "well, you may need it for business to spend so much money". I totally agree. The iPhone is THE perfect tool for new innovative businesses. Twice over the last week, I've been showing the iPhone to prospects - read : target customers for the consulting & training business I'm setting up. I simply explained which kind of new support and assistance services the iPhone could enable (for instance, how YouTube can be used for online training). Each time, I got the same reaction : "give it to our people, and you'll get the business with us".

Beyond that kind of new services based on existing/simple/standard features of the iPhone, you can create new ways of dealing with a problem, means you can create new/innovative solutions for your customers based on the iPhone. Watch this, and you'll get the picture.

Leveraging On A Waste Of Time

Formula One champion Fernando Alonso just signed up a 2-years contract with the french team Renault Sports, which he left at the end of 2006 to join the Brits of McLaren.

The 2007 season was kind of a disaster for Alonso, who couldn't become F1 World Champion for the third time in a row because of some conflict with his own teammate, the young Lewis Hamilton.
The question is : did Alonso lost a year at McLaren ? Did Renault lost a year too, not being in the top-3 teams this year ? Answer is : not at all. Fernando Alonso has had the unique chance to learn a lot about another team, another philosophy, another strategy. Renault Sports has had the opportunity to test different technical solutions to overcome its interim misfortune. Combining both experiences will bring both of them to the next level.

What's the point ? This : change the names for whoever you want in your own business, and you'll understand why sometimes companies let their best people go to the competition for a while and then bring them back home.

Explanations To Readers

Dear Fibergeneration Readers :

As I wrote a couple of weeks ago, my blogging rate is slowing down dramatically since quite a while now.
Explanation is simple : I'm currently involved in the creation of a new company, which is both fun and time consuming. Actually, I haven't stopped surfing the Web and reading the news and learning new things all day long. I simply don't have enough time to write stuff down for you.
Sure, I could post lots of information : for instance, the resources I'm using for this new business, or the way we've defined the strategy, the business model, and the action plan, or the reasons why I've chosen only 3 customers to start with in 2008, etc. Fact is : it's all confidential, Baby ;-)
I promiss : as soon as we go off the stealth mode, I'll share everything with you, including the above AND the daily life in this new venture.
On top, I've also been involved with an exciting mission at a French city willing to promote its FTTH network outside the local borders. Another couple of days to wait, and I'll be able to disclose the whole thing, as it's going to be an exciting 1-year long journey (maybe I'll have the chance to be hired for the Season 2 and Season 3 ;-) in the Ultra-Broadband World...
I even totally forgot to use Twitter as a micro-blogging tool. On this one, you can count on me to post daily stuff, from my (lovely) iPhone.

Think Different, Enjoy The Ride, and Carpe Diem.
_Marc

It's About the Test & Measurement Industry

In a recent post, I mentionned  a handful of  test & measurement players, silencing numerous companies. The reason is pretty simple : IMHO, Agilent Technologies, Danaher's Fluke+Tektronix, Anritsu, and JDSU are the only companies aimed to survive the forthcoming T&M industry shake-up. We are the verge of a new booming era in the Telecommunications, thanks to the enormous demand for bandwidth worldwide. Hence the mandatory consolidation in some sectors, Test & Measurement being one of the most vibrant.
That's why my take is, lots of the small guys will disappear one way or another. Mergers, acquisitions, banckruptcies, the whole range of possible futures is wide open for the EXFOs, the Spirents, the Ixias, and the one small firm somewhere down the Silicon Valley which I can't mention anymore (hint : they have a very very little useless subsidiary nearby the Leman lake, and their name is the opposite of the moon going dawn). Even the Yokogawas will face the big question someday...
In 10 years from now, I see only three survivors out of the Four-Tops above : Agilent, Danaher, and Anritsu. Don't ask me why : just a bit more than a feeling, from a 25-years presence in this industry. It has to do with their history, legacy, and roots, somehow.

Nevertheless, there is one thing I can tell : I'll do my very best to play a pro-active part in this shake-up, thru the Testing 2.0 adventure. See you in 10 years !

Test & Measurement Industry : The Consolidation Still Goes On

According to Lightwave earlier this week, Danaher Corp. and Tektronix Inc. announced they have reached a definitive agreement under which Danaher will make a cash tender offer to acquire all outstanding common shares of Tektronix for $38.00 per share. The aggregate purchase price is approximately $2.8 billion, including debt, transaction costs, and net of cash acquired.

With the acquisition of a venerable company, Tektronix, which is a reference in the T&M Test & Measurement world  together with Agilent Technologies (formerly Hewlett-Packard), the industry landscape is going to change once again. The alliance between Fluke - another pretty strong reference at every Telecoms & Datacoms network installer on the Planet - and Tek is creating a new  one-stop-shopping center covering the whole spectrum of typical applications, from lab & manufacturing (Tek) to installation & maintenance (Fluke), from low-end/high quality/mainstream test gear (Fluke) to high-end/high quality/advanced (Tektronix).

Whilst T&M market leader Agilent Technologies  has to face three major competitors : JDSU, Anritsu, and the new Fluke+Tek actor now, the French-Canadian firm EXFO is left alone as a small player in front of giants. EXFO, whose role model was HP Test & Measurement (aka Agilent) will most probably be set ready for a merger with another group.

   

Note that EXFO's stock slipped quite heavily yesterday, and that Tek's raised rose nicely at the official announcement.
Charts available at Yahoo!Finance here.

post-scriptum : For you who are not familiar with the Telecoms Test & Measurement, I'll publish a brief history of the sector, to show how the T&M folks are still surfing on the ripples of the Internet Bubble' implosion.

Me Too

Ten years after leaving my own firm to do something else, I'm back in the Fiber Optics Training & Consulting business. Since Monday this week, I'm in charge of the creation of a ad-hoc subsidiary at a 20-yrs old / 50-people / fast-growing company here in France.

It's a little bit strange to me : I'm paid to do what I haven't had the chance to achieve with my own firm ten years ago.
The good news is : today, the market is there (thanks to YouTube, Facebook, and MSN), the customers are there, and the tools are there (thanks to the Internet and the Web 2.0).

And thanks to those ten years out of this particular business, I've learned so many different things myself in so many different domains that I'm more capable to run this business successfully than in the 90's.
For instance, this : today, I've been working at Production, assembling and testing fiber patchcords. For the first time since 1983 when I first put my fingers around an optical fiber, I've been shaking. I was afraid of breaking the fiber whilst stripping it. Now I understand my attendees fifteen or ten years ago, when they were shaking and I was saying "come on guy, look at me, am I shaking ?"...

Over the last ten years, I've learned a lot of things, for sure. Maybe the most important one is humility.

 

Fibernews goes live !

[updated 09.14.07 @ 8:22PM CET]

Please welcome the new member of the Fibergeneration family : FiberNews !
FiberNews is a GoogleMap mashup, displaying FTTH Fiber-To-The-Home related news per their respective location.
See the previous post here.

Created with Yahoo!Pipes and GoogleMaps, of course.
The process is very simple :
1. get news feeds from different online news websites,
2. filter them on specific items, extract the location out of the press release or information,
3. get the corresponding output file as a KML file,
4. open it with GoogleMaps,
5. get the HTML code,
6. embed it in a blog post.

Next steps : a) add more news feeds - for the time being, that's only Fiber Optics Online and The New York Times, b) add a Yahoo!Maps display, to compare with Google's, c) test new ways to show information, as on Babelcast for instance.

You can see, use, and copy the fibernews pipe here. 
FiberNews webpage is here.

Crossing The Chasm, By Steve Jobs

Just one day after the announcement of the iPhone price drop, Apple CEO Steve Jobs has posted an open letter to all iPhone customers on Apple's website. Read it here. That is pure Art Of Marketing. And another fantastic example of Apple' s focus on its customers. I wonder how many CEOs in the World would do the same in such situation : act, apologize, and explain.