FiberGeneration

Google #Fiber : For The Record.

Almost everybody in the IT/Telecoms medias/blogosphere/social networks space seems to be excited by the recent unveiling of Google's commercial plan in Kansas City.

To me, this plan is a simple bait to lure customers on the forthcoming (?) Google TV' offering. It misses to address a couple of fundamental points : Open Neutral Access (meaning the possibility for any operator to come on the platform and deliver its own services to its own customers), and Usages (how about non-telecommunications apps, such as Energy Management, Personal Care, etc. ?).

Since the very begining of the Kansas City project 2 years ago, I keep saying that Google doesn't have a clue about the real stuff re. Fiber-To-The-Home, and is doing this only to test some subtle ways to make money on Search-related things through a closed-environment disguised as a open infrastructure.

Ryan Lawler has posted an extensive, accurate, and undisputable description of the actual capabilities of Google in the FTTH space. I strongly recommend you to read Ryan's article here.

I agree 100% with everything Ryan says, including of course the lack of real, "physical" presence of Google at the customer. 

Also, I'm extremely satisfied to read from someone else the fact that Google hasn't connected a single strand of fiber to a house as of today.

 

Now, guess what : back in late 2008, I invited Google to discuss with us here in France, to set up a lab on the Pau Broadband Country ultrafast, open, neutral, muni network. Four years later, I keep thinking it would have saved the company time & money. Knowing what's happening (or better, not happening) in Kansas City, I'm convinced it would have also saved Google from an inevitable failure.

Here is the transcript of my email to the Google Exec here in France, sent on Jan. 14, 2009. Of course, we never got a reply.

Google Lab @ Pau Broadband Country ?

Hello X.,

First of all, I wish you and your loved ones a happy and peaceful new year. I sincerely hope 2009 will see lots of your dreams come true.

It is time for me to follow-up on our short discussion at the XYZ' breakfast last december in Paris. I would like to discuss with you and the Google France management team the opportunity for you Google to set up an R&D Lab in Pau-Pyrénées: it is a given that Google could leverage on the capabilities of the Pau Broadband Country' FTTH network...

I have shared a couple of documents with you, for your to get a better picture of what we are doing in Pau. That includes the "Campus THD3" Training & Demo Center, which could be a fantastic opportunity for Google to demonstrate and implement its numerous solutions in a true "open neutral" environment.

Let's discuss all those possibilities, at your convenience. You can reach me anytime anywhere, on my cell: +33 681 xxx xxx (no Android-powered, sorry ;-) and email: [email protected]

Looking forward hearing from you soon,

All the best,

_Marc

 

Now, if a Google Exec wants to talk with me on that, feel free : you know how to reach me Guys !

Google Fiber : How To Think Small With A Geek

 
On Friday, Google closed its call on its initiative on ultra-broadband open access networks. According to James Kelly, Google Fiber Product Manager (what a cool job title !), more than 1,100 communities and 194,000 individuals have submitted a response to the bid. James doesn't tell much about the applicants, giving just a couple of links to fancy stuff on YouTube or Facebook. We'll have to wait a little bit to get all the names, and, more importantly, the happy few cities who'll get the chance to experiment Google Fiber.

For the time being, we must dig the Net to find out some concrete data. As such, Martin of Zettaphile.com has put together an exhaustive list of those communities, which contains some well known cities, e.g. Anchorage, AK, Tempe, AZ, Berkeley, CA, etc. Also, Tim Poulus built his own list where we can see that Palo Alto has apparently decided to apply to Google Fiber as well.

The list of small communities in Rural America who applied to Google' s RFI is just impressive. Asheville, North Carolina, has launched a viral marketing campaign here, including a useful blog which tracks the news about the collectivities seeking for Google's help. Also in NC, Greensboro is looking for its House M.D. Their Googlegrensboro website is just gorgeous. 

Nevertheless, two elements in James's blog post are of concern to me. First, this sentence about the responses : "all with the goal of bringing ultra high-speed broadband to their communities": no word on open neutral access here. Then, the map at the end of the post : beside the fact that it's not an interactive one (ever heard of Google Maps, James ? ;-), there's something which rings a bell to me.  

When you look at this map, the evidence is that people don't want Google Fiber per se. They want Broadband, full stop. As everybody knows, the US Government has publicly announced it National Broadband Plan last week. See the official video here, and download the full document here (dear Wisconsin's readers, be patient : 11.50MB ;-). Just compare the actual maps listing the current pending or granted awards (thanks to Rob Powell of Telecoms Ramblings for the heads up) with the Google Fiber's one : it's almost the same. That means most of the people consider the Mountain View giant as another communications services provider, at the same level than a Verizon or an AT&T or a ComCast.

The problem is : Google doesn't position itself as a services provider. To better understand my point, let's read Google Fiber statement again - full text here :

Our goal is to experiment with new ways to help make Internet access better, and faster for everyone. Here are some specific things that we have in mind:

• Next generation apps: We want to see what developers and users can do with ultra high-speeds, whether it's creating new bandwidth-intensive "killer apps" and services, or other uses we can't yet imagine.
• New deployment techniques: We'll test new ways to build fiber networks; to help inform, and support deployments elsewhere, we'll share key lessons learned with the world.
• Openness and choice: We'll operate an "open access" network, giving users the choice of multiple service providers. And consistent with our past advocacy, we'll manage our network in an open, non-discriminatory, and transparent way.

Google will be a operators' s operator, of the same kind than what we already enjoy here in Europe with the Reggefibers type of Open Neutral Access providers. When you see this flash mob organized by some hungry guys in Columbia, Missouri, you doubt they've got it right.

My guess is that the majority of the individuals who have called on Google Fiber have done it for the very same reasons people here in France called on their local govs some years ago: they live in a Broadband deadzone, as those French peers were living in a DSL black hole ("ADSL White Zone" as we call it ). No matter who provides the service and how, people just want their broadband connection at home, to watch HDTV without glitches and upload their family's photos faster.

The best example of this quest comes from the city of Peoria, Illinois. Their call is all about speed. Nothing on the benefits on the local economy through the creation of new services thus new jobs, nothing on the benefits of Open Neutral Access at large.

"Think big with a gig" is Google Fiber's motto. I'm afraid 80% of the 1,100 communities actually think small thanks to their geeks. I sincerely wish James and his team good luck with the review of the responses, hoping they will come up with one or two truly groundbreaking projects.

post-scriptum : since Fibergeneration is well indexed by Google' s engines, I know this post is set to appear quickly on top of James' s alerts. So, here's my advice, dear James : you may want to investigate what a few furious guys have achieved somewhere in South-West of France with the Pau Broadband Country FTTH muni network. To get started, click here.

note : you can read my previous posts asking for a Google Fiber world here, here, and this last one, date Feb.7, 2010.

May The Force Be With Google

At least we Star Wars fans know that Vader finally went back to the Light side of the Force.

Maybe the redemption of Google will come from the Light too...

THE BEAST FILE: GOOGLE from Hungry Beast on Vimeo.

Coming Soon: Private Fiber Optics to the Home (but not from Google. Maybe.)

I got that video in my "Must-Share" list since months. Fact is, almost a year after this presentation, the situation has never been so accurately described by Derek Slater, Policy Analyst at Google.

When it's about Fiber-To-The-Home, the Last-Mile is still THE issue. Which can't be solved without the involvement of the customers into the loop : we must talk Fiber-FROM-The-Home, not "To".

The question is: who else, beside Google, could make such paradigm shift become a reality ? Maybe the answer will come from... France, later this year. Stay tuned.

Quote Of The Day [09.6]

" Germany has nearly 100 percent more 'granny sex' searches over 'naked chicks.' No wonder these guys lost World War II. "

The folks at Cracked, in an hilarious yet almost accurate description of Google.

post-scriptum: Special thanks to @guykawasaki AC for the heads-up.

The Next Wave Of Change

It's new, it's still in alpha stage, and it's made by Google. It's going to change the World. Granted *.

It's called "Wave", and you're going to surf on it a lot soon.

* Think Net Neutrality, Open Neutral Access, and Open Mind.

It's a Google Google World, part 2

Folks at french consulting firm FaberNovel have released a pretty extensive study on Google' s key success factors.
For all of us who use Google' s stuff all day long at the office, at home, or on the road (iPhone 3G' Maps, anyone ?), this is a must read. As TechCrunch' Ouriel Ohayon stated : "It is hard to realize the real nature of this just 10 years old giant given the number of services it has continuously released, updated (and sometimes shut down) or acquired."

Like millions of others on the Planet, I'm using lots of the products that come out Mountain View. Search, GMail, Docs, Maps, YouTube, Picasa, you name it : all apps everybody working in a pure paperless/collaborative/open environment can't miss.

Like a bit less of other 'Telecoms' folks down there, I'm also convinced that Google is the only company able to massively invest into the Ultra-Broadband industry in order to build the open neutral access networks that are the true foundation of the Information Age. FaberNovel's white paper gives an accurate perspective on that :

"Internet infrastructures are a free provider for Google: the search engine indirectly benefits from Wifi providers, cable and satellite operators or backbone manufacturers who all subsidy the access of users to the Internet. On a macroeconomic scale, Google is becoming dependent on this value chain and must secure its providers.

Google is consequently driving towards infrastructure investing. This trend is aiming
at a multiple goal: 
-Ensuring long-lasting existing infrastructures
-Giving access to the Internet for non-connected populations and countries
-Offering high-speed and permanent access to the World Wide Web."

Why ? Simply because the more people on Earth will be connected to the Internet spending their whole life online, the more revenues will flow to Google. That's why we see all those lobbying efforts by the G'Mens on Broadband matters. IMHO, the R&D spendings on new optical communication gear, such as new fibers, new systems, new install methods, etc, are worth the money: as far as the unique rule at Google: "change the rules" is concerned, the ROI return on investment promise to be quite fast anyway.

Is this a good or bad thing, for having such a giant involved in almost every aspect of our online activities ? Maybe Google is the true Evil of the James Bond' franchise. Maybe not. Let's give it a try anyway...

Download the white-paper and/or the slides set here.

Contact FaberNovel here (link in french).

Say Goodbye Farewell To Second Life

Second Life is dead. Google just launched its own "virtual world" platform : Lively. The difference with SL ? Lively is entirely Web-based. You don't need to install and run a standalone piece of software, as opposed to Second Life (how many of us have been rapidly fed up launching SL ?...). To play with Lively, you just stay with your favorite browser, aka Firefox 3 (it runs with IE too).

Lively is truly the signal most of us were waiting for to go investigate the potential of Virtual Worlds for business. And it's made by Google.

For a complete review on Lively here by Techcrunch.

Download Lively here. That's the only thing that sucks, by the way : there's no Mac version for the time being, although Mac users are among the most efficient beta testers because we easily become early adopters...

Wake Up Call By Google

Google did it again. A true breakthrough online app, which is set to be the next revolution in the Internet mattress - ooops, sorry, matters. See here for more details.

Looking Forward To The Googled Fiber World

Back from San Diego, I had a meeting yesterday night in Paris with the VP Sales & Marketing of a new startup working on some *fiber network monitoring* stuff. I can't disclose anything of course, just that it's about Fiber-To-The-Home.

Things we've discussed until late in the evening were on the forthcoming changes in the optical comms industry per se and our own lives.

Like this one : thanks to FTTH and 40G/100G/etc. networks, we're going to be "online" everywhere anytime, with our entire "life" relying on *The Net*. Fine.
Now, since we'll do everything - working, watching TV, training, sharing life, etc. - through a single fiber strand, this one better stay up and running 24/7 : we won't accept being cut off for 2 days until the Repair guys come in. Hence the need for monitoring systems, which would look after the faults on the fiber right up to our living room.

A tremendous challenge, provided the numerous FTTx networks topologies and technologies. A challenge which requires to think out of the box. Something the legacy Test & Measurement firms can't do. Something a well funded startup can do. How much do they need ? $5m. Which is not that much for a solution which will help change the World (because it'll guarantee your fiber stays okay).

Ed. note : French world-famous blogger Loic Lemeur got $6m for his Web 2.0 video-sharing platform. Raising $1m less to produce something which really serves the World shouldn't be that much a problem. At least in a perfect World...

OFCNFOEC'08 Daily Special : "TGOGGTF : Turning Goofy On Google Going To Fiber"

According to Mr Metcalfe himself, the Communications world is now based on a 4-layers model : Ethernet > Internet > Web > Google.
Google : recruiting at OFC. Of course we know Google has its own fiber infrastructure. But. What if... Google is the only company on Earth able to do what Bob Metcalfe asks the whole Communications industry to do : re-invent the Network.
Okay, the idea of having one single company managing the whole stuff could be scarring off some people, but heck, that would be an exciting journey.
Doesn't Google have its own switches now ? So, imagine Google coming up with some fancy optical transport technology. Like Soliton, for instance...

T&M Industry : How To Get The Rumor Mill Started

Earlier today, someone from Canada googled "jdsu announcement exfo". Surprinsigly (well, not that much, indeed ;-), FiberGeneration went out as number one result on the first page (see here).

The interesting stuff is : JDSU and EXFO are two key players of the Telecoms Test & Measurement industry, EXFO being the #1 vendor on Optical Test gear. Guess what : EXFO is a canadian company.
Means that something is going on between the two rivals. Which wouldn't be surprising to me, provided that EXFO seems a bit isolated in the T&M field. Until now, we've got four major players : Agilent Technologies, JDSU, Anritsu, and Fluke+Tektronix, and a smaller yet leading one : EXFO. Not a sustainable position for the Quebec-based firm, as the market is booming again, thanks to massive FTTx rollouts all over the planet.

JDSU buying EXFO ? Quite an option for the earlier, who is made of a succession of M&As over the last 15 years or so : in the mid 90's Schlumberger T&M was sold to Wavetek, which merged a few years later with Wandel & Goltermann to form WWG, which got acquired by TTC/Dynatech to form Acterna back in 2000. Last, JDS-Uniphase bought Acterna in 2005, to form JDSU. The actual M&A' rythm of the T&M giant seems to beat on a 3 to 4-years timeframe : we are just in the right timing for the next one !

Even Asia

See here. Amazing.

Your Best Marketing Friend : Google

To those of you who still think you need to pay hundreds of bucks to a PR agency for ensuring your visibility on the Web, you may think again. See this : somebody somewhere was searching Google for "optical networks contracting"; outcome : Fibergeneration came number one in the list, with this post.

Lesson : Seth Godin is right. First thing to do this year : Google yourself.

Google Is My New Friend

Some folk in Turkey recently searched Google for the famous book "iCon Steve Jobs : The Greatest Second Act in the History of Business''

I have no clue how (well, not true : I love playing with hidden keywords for SEO ;-), FiberGeneration appeared on the first page, fourth result. See here by yourself. Amazing, huh ? Çok tesekkur ederim, Buddy.

The Always Surprising Google

Nope, I'm not blogging about the forthcoming shake-up the Menlo Park folks are preparing on the entire Telecoms industry.
I'm just amazed by this : someone somewhere on the Planet (well, that is : in Canada) recently searched for "best elevator pitch web 2.0". Guess what : this post went number 4 in the first page (the 1 to 10 results). The power of SEO is just awesome. See the search results here.

post-scriptum : to better understand Google's strategy to reshape the Telecommunications landscape and rule the World, see their fantastic yet sometimes odorant home networking system here. Warning : this offer will last until March 31, 2008, at midnight.